Are your blogs pretty or substantive?

Are your blogs pretty or substantive?

Everyday I scroll through the limitless piles of blogs on ActiveRain searching for something worthy of a comment or re-blog and most of time I find myself out of luck.  Do not be offended ActiveRain bloggers because what you write probably works for many.  It's just that not all of it works for me. 
Blogs shouldn't have to come with pretty colors and amazing picutures to get your point across.  One should also read for substance.  Afterall, the purpose of a blog is to inform I would suppose, so make your blogs worth reading.  It seems to me that most blog readers are just to plain lazy to read an informative blog and need pictures to break it up.  If that's the case read a newspaper or magazine. 

Blogs, especially real estate blogs, are here to inform the public about the business.  It should read more like the New York Times or Wall Street Journal, full of information on business that educates the masses, unless, of course, you are blogging about a listing.  That requires a lot of not just pictures, but videos too.  On the other hand though, isn't that what Instagram is for?  This is perhaps why you don't see a lot of pictures or comments on my blogs.  Mine are substantive.