Providing the Immediate, Personal Service Today's Online Buyers Demand

The Internet continues to play an increasingly-important role in real estate with 84 percent of buyers searching online for their home, the most common and useful source cited according to the National Association of Realtors (NAR). Despite this change in how consumers are getting their information, one important aspect remains the same - buyers still expect fast, personalized service from their sales associate. If anything, the Internet has only increased buyers' expectations as NAR reported that 92 percent of buyers rated responsiveness as very important.

While nearly all real estate companies have developed a Web presence, only Weichert truly addresses this demand for an immediate response. As a Lead Specialist, you benefit from a national Web site designed to appeal to the specific wants and needs of today's online buyers and from our Internet strategy that is based on the following winning-principles:

  • Drive Traffic to Weichert.com - Our site gets more than 35 million visits each year thanks to a multi-faceted approach including search engine placement, listing syndication partnerships, lead and link purchasing, banner advertising, and other efforts.

  • Keep Visitors on Our Site - We keep visitors longer than other real estate companies, increasing our chance to turn visitors in to clients. We accomplish this by providing the information buyers want quickly and easily. Our average search time is 10 times faster than Realtor.com.

  • Offer Fast, In-person Response - We're the only company with a call center that put visitors in touch with Sales Associates in real time. Visitors to competitors' sites sometimes wait several days for a response.



Weichert.com Generates More Visitors per Associate than the Competition

Already one of the top five real estate broker Web sites in the world, Weichert.com boasts another significant accomplishment that offers good news and an even greater opportunity for Weichert Sales Associates. Our Web site gets more visitors per associate than the competition. This translates in to more potential leads for you than what Brand X can offer its sales associates. For example, take a look at how Weichert.com stacks up against the site of one of our largest national competitors.

CompanySales
Associates
Unique Visitors per
Month
Visitors per
Associate
Weichert18,0001,000,00056
Coldwell Banker126,0001,100,0009

It is truly remarkable that Weichert only expanded nationally in late 2001.  We certainly are closing the gap at a remarkable rate....this is the latest data on Alexa.com

This measures DAILY PAGEVIEWS, which is certainly more relevant than daily visitors.  After all, what good is your site if the visitor doesn't stay and look at homes?

WEICHERT IS IN DARK BLUE (I know, should be yellow......)

 

All the best,  

David Eisley
Weichert Realtors-Kingsland
Director of Agent Development
Broker Associate
Mobile: (630) 346-0098
weichertone@gmail.com
Search for homes on your phone! www.mEstate.mobi  

Links of interest:
www.weichert.com
www.myspace.com/weichertkingsland
www.activerain.com/weichertdave
www.linkedin.com/in/weichertdave
www.wannanetwork.com/weichertone
www.chicagoburbsonline.com
www.wrri.com
www.Kingslandmtg.com  

Wheaton                             Naperville                 
2150 Manchester Rd             905 N. Main St   
(630) 665-1000                   (630) 416-4340  

 
Post is included in group: Online Marketing Help Center
Post is included in group: Weichert Realtors
Post is included in group: Weichert Family of Companies
Post is included in group: Real Estate Technology
Post is included in group: Weichert Affiliates Illinois and Wisconsin

2 Comments on Web Marketing, The Weichert Way

APR
11
2008
836,390 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

It's certainly nice that Weichert is utilizing the Internet to benefit their agents these days.  However, your claims to be "We're the only company with a call center that put visitors in touch with Sales Associates in real time. Visitors to competitors' sites sometimes wait several days for a response." is rather grandiose and not at all accurate. 

I've provided the same service to consumers for 13 years even when Weichert didn't permit their agents to have web sites. 

Touting what you do is great, but claiming that you're the only one who provides timely services to web contacts is not true. 

3:11pm • #1

Leann,

The differentiation is that Weichert does it as a company.  Certainly, there are individual agents that are timely in their responses and service, but that quality varies from agent to agent.  Weichert is the only company that emplys more than 70 licensed agents in 2 call centers that do nothing but call inquiries back immediately.  They then pre-screen the caller and forward it to an agent in the field...live....on a national level.  And the NAR stats are that it takes the "average" agent more than 2 days to respond to an inquiry...again...are some agents better than that?  Sure.  But it's understandable.  Busy agents don't have time to run through 100 leads to find the 2 that are going to close, so they get to it when they have spare time.  Obviously though, that's not what the consumer expects.  The benefit for the consmer is that they receive the same quality of service and responsiveness from the company no matter who the agent is.  The benefit for the agent is they're not wasting time pre-qualifying and chasing leads...they only deal with people who have been screened.

I apologize for the boasting....but I have a feeling if you had it....you'd boast about it too.

-Dave 

 

3:18pm • #2

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David Eisley

Naperville, IL

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David Eisley

Address: DuPage County, IL

Cell Phone: (630) 346-0098

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