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Lifestyle Staging - New? Staging in Burlington

By
Home Stager

I read an article recently about a new wave in Staging that focuses on selling a 'lifestyle'  as well as the features of the house. 

Lifestyle Staging included setting up games, setting tables, leaving a book by a chair, trays on beds etc. They wanted the buyer to feel that the seller had just left the room. 

I guess all that is old is new again as they say. Ten years ago I was taught this approach in my staging classes. Since then it has been described as 'too staged' and used far less. 

The basic principle has always been used. Show the buyers how their lifestyle will fit into your home. This is done by :

  • removing very personal items so that the buyer focuses on themselves and not your lifestyle.
  • leaving empty spaces in rooms for the buyers to imagine placing an item they own. 
  • setting out your patio furniture to help buyers imaging that morning cup of coffee or BBQ time. Leaving a few toys on the back lawn. 
  • creating a warm fuzzy feeling in the buyer when they look at a child's room to evoke that emotional response. 
  • leaving the game on in a 'man cave'. 
  • showing a tidy organized home that works.
  • opening and turning on the hot tub.

No matter how overt or subtle the suggestions, we will always be selling the lifestyle along with the home. 

 

 

Posted by

Retired Home Stager

 

 

 

 

 

 

 

 

 

Comments(30)

Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Janice, lifestyle staging has been around ever since I was in real estate and it can be overdone or tasteful. I personally always find the tray on the bed a bit much for our modern lifestyle.

Apr 20, 2015 10:58 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Janice Ankrett - can't forget the real story from Kyle Reyes who did exactly the same - sold on lifestyle. Smart guy. Are you there, Kyle?

Apr 20, 2015 01:59 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Janice - I can see how this would appeal to some and could create a different feel in a home.

Apr 20, 2015 02:52 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the tips. I have seen this in new construction model homes.

Apr 20, 2015 08:37 PM
Janice Ankrett
Burlington, ON
Staging Professional

Ron and Alexandra Seigel I got that 'retro' feeling when I read the article. We stagers have to keep the staging appropriate for the home.

Apr 20, 2015 11:27 PM
Janice Ankrett
Burlington, ON
Staging Professional

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging As you say an experienced stager uses appropriate touches aimed at the probable buyer for that house.

Apr 20, 2015 11:29 PM
Janice Ankrett
Burlington, ON
Staging Professional

Sharon Alters the tray on the bed was to suggest taking your tea or coffee and the paper back to bed on the weekend. These days it just doesn't fit most lifestyles LOL.

Apr 20, 2015 11:32 PM
Janice Ankrett
Burlington, ON
Staging Professional

Praful Thakkar we do sell the lifestyle with the home. It's just the method that seems to vary.

Apr 20, 2015 11:35 PM
Janice Ankrett
Burlington, ON
Staging Professional

Christine Donovan it is important to help the buyer see their lifestyle fitting into the house so they get that feeling of 'I'm home'.

Apr 20, 2015 11:37 PM
Janice Ankrett
Burlington, ON
Staging Professional

Gita Bantwal lifestyle staging is very useful in a vacant property. It brings life and warmth into an inert space. It also gives the buyer a reference point for size.

Apr 20, 2015 11:40 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Janice, that is a lifestyle that went away when women stopped wearing silk robes and slippers with feathers, and men stopped wearing smoking jackets and ditched the cigarette holders, lol.

Apr 21, 2015 05:54 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

The idea may not be new, however I think it's something to consider particularly in a luxury homes.

 

 

Apr 21, 2015 09:13 AM
Kyle Reyes
The Silent Partner Marketing - Manchester, CT

I'm here Praful Thakkar!  Here's the video! 

Apr 21, 2015 10:46 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Kyle Reyes thanks for the link to video.

I want to buy your house ......

(And I know it's gone!)

Apr 21, 2015 11:20 AM
Janice Ankrett
Burlington, ON
Staging Professional

Sharon Alters that is why Staging must keep changing with the times .

Apr 22, 2015 01:23 AM
Janice Ankrett
Burlington, ON
Staging Professional

Donna Foerster when done well it is a valuable tool. Every home should be staged for its potential type of buyer.

Apr 22, 2015 01:25 AM
Janice Ankrett
Burlington, ON
Staging Professional

Kyle Reyes love your video. I love to see creative photography of homes that give the home some life. 

Apr 22, 2015 01:34 AM
Janice Ankrett
Burlington, ON
Staging Professional

Praful Thakkar thank you for the introduction to Kyle .

Apr 22, 2015 01:36 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I think selling a life style is very important..  Just listen to the zillow ads...

Apr 22, 2015 02:18 PM
Janice Ankrett
Burlington, ON
Staging Professional

No doubt about it Joan Whitebook . Lifestyle is a large part of the process. Buyers need to know that the home fits their lifestyle/needs. 

Apr 22, 2015 11:40 PM