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Are You Easy To Work With And Easy To Refer?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

As a luxury real estate marketing professional, if you make it easy for your clients to work with you and you make it easy for them to refer you, you will see a dramatic increase in business. Ease is the antidote to stress and it accelerates word-of-mouth advertising.

 

Virgin Airlines understands the power of EASE in remarkable customer service. Their brand stands now for EASE. After booking our flights for an upcoming project via phone on Virgin, (the site was wonky at that moment) I stayed on the line to review the person that assisted me. The survey’s first question was “how easy was it to work with our team member?” on a scale of 1-4 (four being the easiest).  The other three survey questions revolved around the ease of my experience, also.

 

Being competent is not enough.  You need to be easy to talk to and well organized to ease the way for clients to work with you. And, like Virgin, you have to be well branded to empower your clients to easily refer new business your way.   

 

Are You Easy to Work With And Easy To Refer?

 

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

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WE SPECIALIZE IN
STRATEGIC BUSINESS DEVELOPMENT FOR
LUXURY REAL ESTATE,
FINE WINES & PHILANTHROPIC EVENTS

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                         Ron & Alexandra Seigel, Managing Partners

                                                  805.770.1129

                   If Gaining or Sustaining Market Leadership is Your Quest, we can help!

 

Comments (34)

Rob Marken
Bend River Realty - Bend, OR
25+ years experience in Bend

Great question. It is important to be easy to work with and refer too. Thanks for sharing. 

Apr 28, 2015 05:31 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Alexandra and Ron -- "ease" whether it be related to time and/or convenience is a luxury and any company that can master that concept holds a very special place as far as I am concerned. 

This is quite a timely post for me as I am attempting to complete a rather simple transaction and I'm having to jump through multiple hoops when no hoops are really necessary.   Of course, the source is our government - I'm not so sure "ease" is part of the typical protocol.   

Apr 28, 2015 06:28 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Yes,,,I am easy to work with and I love referrals...

 

Sen them on..LOL

Apr 28, 2015 06:37 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Was it good for you? Not just a concern when the lights are off, the hoopla, crescendo of the music rises to well, a climax so to speak. Make it memorable and have fun doing it. (Smile)

Apr 28, 2015 06:51 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

I've never flown on Virgin Airlines but thanks to your input, I would definitely consider flying Virgin! I like short survey questions because it puts me at ease without having to spend a lot of my valuable time. It  sounds like this is an Airlines that will be around for a long time and that should give all of us who have been discouraged by other airlines hope for the future in flying. Thanks Alexandra & Ron!

Apr 28, 2015 07:39 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Ron and Alexandra Seigel ease is the key to a long line of referrals. My motto has been for many year  - make your transaction as smooth and as stress-free as possible And my clients know to expect just that.  And that goes for those I work with too. I prefer to work with like-minded associates that treat their clients with the same high level that mine have come to expect.  Excellent post.

Apr 28, 2015 07:45 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Competency Alexandra, while something that we take for granted when working with a professional, is in fact a key element in the equation.  But, most business decisions are made on the basis of personality and ability to manage challenges and perception.  Usually that is a winning formula for a referral based business!

Apr 28, 2015 08:10 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Congratulations, you've been featured!

Apr 28, 2015 08:36 AM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Ron and Alexandra Seigel ....Congrats on the feature ....If you don't make it easy then you just need to get out!

Have a great day!

Apr 28, 2015 09:39 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Fantastic thoughtful post Ron and Alexandra! Working well with others means being a professional but also means being able to reach the clients goals in a timely manner. It also consists of having the tenacity and negotiation skills to get there.

Apr 28, 2015 11:06 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Congrats on being Featured

Apr 28, 2015 11:29 AM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning A & R. There are times that we all, just want to refer a person or business, we should all make that easy to happen. Some just get it and understand, others not so much.

Apr 28, 2015 06:15 PM
James Dray
Fathom Realty - Bentonville, AR

Morning A & R I think most of us would hope we are easy to get along with, although I know of a few agents that would not fit in this category

Apr 28, 2015 08:35 PM
Roy Kelley
Retired - Gaithersburg, MD

This is excellent advice for service providers. Thanks for sharing your experience.

Apr 28, 2015 09:47 PM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

A quick self evaluation would say that I'm very easy to work with. I'm easy to get a hold of. I answer texts, emails, and phone calls quickly. I work well with every generation of buyer taking in to account each person's walk of life and experiences. So yeah, I'd say I'm easy to work with. 

Apr 29, 2015 12:59 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Ron and Alexandra - Part of being easy to work with is being able to resolve issues that come up seamlessly, so your clients don't even realize that there were issues. As far as being easy to refer, that should be a no-brainer. 

Apr 29, 2015 01:48 AM
Yolanda Cordova-Gilbert
Richmond, TX

Alexandra and Ron,

 Great blog as always, here at David Weekley if we do not make our customers happy we are gone.

PS Thanks for meeting us, I wrote about you guys on my blog today! Did you get my text?

Apr 29, 2015 07:28 AM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

I like to think that I'm both - I do get repeat referrals from many people so that supports my thought.  I know some people that are brilliant and amazing at what they do, but they're difficult to work with and lack communication skills so their business suffers.  Ease is important, nobody has time to sort through too many difficulties.

Apr 30, 2015 03:59 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

I certainly strive to be easy to work with and easy for my past clients, friends and family to refer business to.

Apr 30, 2015 10:29 AM
Ed Macias
Real Estate Teammates - Miami, FL
Miami FL-REO Property Management Multifamily

I'm easy like Sunday morning. 

 

Jul 01, 2015 09:38 AM