Do you know what your virtual tour is doing when you are not looking at it? Is it just sitting there waiting on your return, or is it out talking to buyers and drumming up interest in your listing. Yes, virtual tours can do that all by themselves; you just have to drop them off in the right spot.
The virtual tour should be out showing that listing 24/7 and providing prospective buyers who have never seen the home and know nothing about it enough information to make an informed decision about it. After a virtual showing the buyer should have enough information to decide if it is worth their time (and yours) to see the home in person. But there are a couple of secrets in doing this effectively.
Secret No. 1 is that the tour must be a quality virtual tour with quality pictures which truly show the home. If the photos are washed out, or of the bed rather than the bedroom, or if they are simply a redundant slide show then you have not provided the buyer with useful information. It is imperative to present the buyer with information which they can use to make decisions about the home. The saying "a picture is worth a thousand words" still rings true. Maybe even more so in real estate internet marketing.
Secret No. 2 is that buyers will not magically appear on your website. You must tell them to go there. Buyers are not shopping at Joe's Real Estate Shop where Joe stocks his listings. Buyers are shopping at ACME Real Estate Warehouse where they can look at everybody's listings side by side. It is more important than ever that you get your listing out there in the places where buyers are shopping, then bring them over to your website. Get their attention with your amazing marketing package that includes all the information the buyer is looking for, clearly shown right in front of them. Then bring them onto your site for even more info and personal service. If you are the one they keep seeing, clearly presented with the information they want, then you are the one they will call.
So what is your virtual tour doing while you are not looking? If it is not out there bringing you clients, then it is not doing its job. Consider calling a professional virtual tour company such as Ark-La-Tex Virtual Tours and see what a quality virtual tour and proper internet syndication can do for you.
Comments (3)Subscribe to CommentsComment