Price Reduced, New Pictures, Newton Luxury House. Every Realtor® and agent alike faces this situation. You have a great listing, lots of people are coming to see the home, the home is in move in condition, it is ready to go but it is not going the question is why? There is not one reason, but that is what most agents will tell you. Price, price, price, but they miss the point, there are actually three reasons. Price, condition and marketing are the big three, and I want to add a fourth right now. Market conditions dictate the actions of the masses. If there is a lot of inventory in a particular price point then the consumer (Buyer) is faced with choices. Is this one better than the one a couple of blocks away? Do I like this kitchen, or that one? Do we need a three car garage and not two like in that other comparative house? You see my point, choices make a difference and can cause inertia, or lack of movement in this case. While
mainstream media is shouting lack of inventory, in Newton in the luxury category there is a lot of choice.
Time on market makes a difference too. The common thought is that if a house has been on the market for a long time then it is over priced and something is wrong with it. This is just not always the case. No two houses are alike, no two agents market in the same way (with the exception of some national brands that control the marketing of all their agents and so consequently all the marketing for all the houses is the same template.). I am here to tell you a different story.
114 Shornecliffe Road, Newton MA just dropped it price to a real bargain. It is assessed well above what is being
asked not because there is something wrong, partly because it has been on the market for a while, but mostly because this is a fabulous house in move in condition that someone should snap up. It is head and shoulders above any of it's competition right now. There is another open house with several perspective Buyers beginning to dance around the offer. If you like great value, 114 Shornecliffe is a true luxury in terms of value. Price Reduced, New Pictures, Newton Luxury House
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