Can you send me a photo or short 10-second video of your office desk area? I am sharing some Lead Lessons from a few client case studies this week.
Put them all together and the lesson is Stop Wasting Leads.
So…when I asked you to send me a photo a few seconds ago, was your reaction of pride to show off your organized physical space? Or was it one of dread, guilt, laughter of NOT wanting to show off the piles of files and papers and junk in your physical space. Go ahead....share.
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Meet Steve for Breakfast or send a fellow agent who is in Washington DC area
They (my staff) do not let me out much from my home office in Bethesda, MD. A few times a month I meet with clients or prospects for breakfast. If you have met me under influence of coffee, you know I can be pretty intense.
Lead Lesson: I had great breakfast recently with a top agent doing $900,000+ GCI and their operations manager. They do over 90% referral business. The lead lesson is that their mental focus on generating new leads for their buyer's agents is misplaced. They should focus on strength first of Client/SOI/Vendor marketing which likely can still grow by 50% so this is the most profitable. The buyer's agents should work the buyer leads from the listing open houses and sign calls/Zillow/Trulia. Max out Client Marketing first.
If you’re a client, you can schedule breakfast with me HERE. Even if you’re not a client, I’d still like to have breakfast with you. If you are not in the DC area, please forward this email to a fellow top agent in the DC area and introduce me. If they join me for breakfast, I will give both of you a gift of our latest book Billion Dollar Agent Manifesto.
We practice what we preach and stay in close touch with clients who worked with us and paused/stopped for any reason. We call this Client Revive. Most vendors drop, forget, or remove clients who stopped services. We have ongoing relationship of monthly phone call and monthly email touch to be there when their needs and circumstances change and they need our services again. Just this week we had a great client REVIVE and become active again who had started a KW Market Center. Thus, we will likely get referrals to top agents in his office.
P.S. How many times do you check your smartphone every day? My guess is over 100 once you think about it. Wow.
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