You want to buy a bargain! You know all about the real estate crises, you watch the TV news.
Maybe you even took a ride on the "Foreclosure Express" bus where the REALTOR® on the loud speaker pointed out a nice looking house with brown grass, and told you, "it sold for a Billion Five, 3 years ago, but you could buy it today for $163,535.00!" (They don't tell you what today's comparables are selling for!)
You watch the REALTOR® adds, you know that it's a buyer's market!
The remaining (The news would have you believe these vile institutions all failed.) lender's adds remind you of "Frosted Flakes"* because like Tony T. Tiger, said "They're Greattt!!"
*(Mr. Tiger, and Frosted Flakes, are a reference to Kellogg's fine breakfast food, not to suger coated mountebankcos! There was no punn intended.)
Remembering your Grandfather taught that opportunities and problems are like heads and tails on a coin. You know that amongst all those problems there must be opportunities.
So here you are sitting across from a REALTOR® and you ask: "What's your best buy?" "What's your biggest opportunity?"
What you're likely to get are a list of reasonable buys, many with the seller providing incentives to you the buyer and separately to your REALTOR®! Good properties, but hardly great bargains! You try another REALTOR® or two with the same unproductive results. You assume the news was right, it can't be done!
Well it can be done! Those REALTORS® could have helped you! You asked the wrong question!
Like your Grandfather's coins you and your REALTORS® went looking for the "heads!" Like Grandpa's coins, all coins, the heads side shows the dollars!
While your goal maybe to make the most dollars by putting the dollars first you never find them.
To find the biggest bargain, look not to the dollars, but to the problem! Ask not "What's your best buy?" "What's your biggest opportunity?" they are the most often asked questions and the least productive!
To find the biggest bargain ask: "What's your biggest problem?" The bigger the problem the bigger the potential bargin!
When you ask a traditional question you'll get a traditional answer and predictable results! Ask an exceptional question if you want exceptional results!
Bill
William J Archambault Jr
The Real Estate Investment Institute
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