I came across an amazing presentation put together by the California Association of Realtors called Realtor 2.0: The Next Big Thing.
The report, published in October 2007, details the changing nature of today's real estate customer -- more connected and more self-sufficient. Understanding the findings in this report will help you attract more customers that require less effort and learn about the changing dynamics of the real estate market.
Highlights:
- 72% of all real estate customers are now "Internet Customers"
- Internet Buyers look on their own for a while, then use an agent. They look at half as many homes with an agent as a traditional buyer (9 vs 20)
- In 2007, 49% of agents got at least half of their business from the internet. In 2003, that number was just 5%.
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