You Are The Brand

We are selling the "Brand", ourselves in the way we walk, talk, and communicate.  Effective leaders stand apart.  This is how.

Body Language:  Stand straight, don't slump, it shows a lack of confidence.  Exude confidence, when we walk into a room, we want to show authority, confidence and competency.

Eye Contact:  It's ok in the business place to look people in the eye, in fact it's recommend to do so 80-90% of the time.  It helps you have a stronger connection with that person.

Smile:  Don't frown, smiling makes you more agreeable, and helps to build rapport.

Hand gestures:  Use your hands above the waist when making gestures.  Complex hand gestures reflect complex thinking, it gives listener confidence in the speaker.

Be Passionate:  Effective people have have passion.  Most people fail to convey their enthusiasm, which shows a lack of energy to their listener.

Be Personable:  Establish a rapport by being authentic and personable.

Dress The Part:  Don't look disheveled, dress like the leader you want to become. Power of the 1st impression.  Wardrobes speak volumes. People take notice of your hair, clothes, and shoes.

Stay Current:  Never stop learning about current events, or anything of interest, and share what you learn with your listeners.

Some tips from Carmine Gallo a communication expert.

 

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7 Comments on You Are The Brand

Great post. My biggest thing is standing up straight. I am 6'6" and I always get questions or comments on my height and how I make people feel short so I almost always slouch a little so I don't seem quite as tall lol. I don't do it becaue I am unconfident I just do it to make others feel better about themselves :-D

04/12/2008 08:12 PM by Chris Horton (Horton's Lawn Care L.L.C.)


Cindy,

Great advice.

Sometimes we forget.  I was always the tallest woman in my class, so standing straight is a problem for me. 

Thanks for the reminder.

Linda

04/12/2008 08:38 PM by Linda Lipscomb RE/MAX Lexington Henderson County TN


Yes, maam you are right on.  Great list.  I believe people know within the first 5 minutes if you fit their type of brand.  And I've already submitted to the fact that no matter how hard I try to mirror someone, that there are people I don't want to mirror.  Thanks for sharing you wisdom.  Lu

04/13/2008 08:15 AM by Lu Kalaj (The Michigan Group)


Cindy ~ Thank you for sharing these tips/reminders.  In the business we are in, you are absolutely right - we are the brand, we are selling ourselves. 

04/13/2008 08:46 AM by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions)


Thanks for the post.  We all need to be reminded of this!

04/14/2008 11:47 AM by Amy Prouty, Prouty Home Staging, Brush Prairie, WA (Prouty Home Staging)


Chris- Thats really tall, are you a basketball player?

Linda-I think being tall would be great.

Lu-Yeah, your right, people tell me my psych. profiling is always right on they are just amazed I can do that.  It certainly helps.

Kathy-Sometimes we can become complacent, but we are always being watched.

Amy-Yes we do everyday!

04/21/2008 12:18 AM by Cindy Bryant~Houston's Home Staging & Home Stagers By Redesign Etc.~RESA~ASHSR (Redesign Etc., Inc.-Texas)


Chris- Thats really tall, are you a basketball player?

Linda-I think being tall would be great.

Lu-Yeah, your right, people tell me my psych. profiling is always right on they are just amazed I can do that.  It certainly helps.

Kathy-Sometimes we can become complacent, but we are always being watched.

Amy-Yes we do everyday!

04/21/2008 12:18 AM by Cindy Bryant~Houston's Home Staging & Home Stagers By Redesign Etc.~RESA~ASHSR (Redesign Etc., Inc.-Texas)


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Home Stager: Cindy Bryant~Houston's Home Staging & Home Stagers By Redesign Etc.~RESA~ASHSR (Redesign Etc., Inc.-Texas)
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