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Wonder why people might not be reading your posts?

By
Real Estate Agent

Wonder why people might not be reading your posts?

bloggingEver thought about why readership & sharing of your posts is just not where you'd like it to be?  I've wanted to share an idea that I've had for some time about the size & the color of text that we use while blogging.

Ever think about it?  Do you ever go back & actually 'SEE' how your posts look out in the big wide world?  

What color do you normally use when posting?  

If you use the standard 'light gray' that is used here on ActiveRain or on your Wordpress site I think you are making a fatal error.  If people can't see what you are writing - how long do you think they will stick around?  

If they have to squint because the text is too small - how long will they put up with that before moving along?

Just another thought that you should go back & check the color of your text vs. your background color.  Ever try to read gray text on a light gray background - it's maddening!  I see so much of it lately I decided to share what might not be apparent here.

"I see" the problem all the time as the default colors change from website to website or social media site.

Make it black - change it back!

It will be easier to read & I'm sure will boost the sharing of your work. 

Posted by

 

  Lyn Sims    Schaumburg IL Area    Northwest Chicago Suburbs  ●  (847)962-7104
 
 
©2007-2022 
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

I always increase the font size to 12 - occasionally 14 for emphasis.

May 17, 2015 03:04 AM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Lynn,

The "wall of words" are the ones that don't even get a brief glance from me. 

Rich

May 17, 2015 03:45 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I do wish they would make default size at least 12pt

May 17, 2015 05:39 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Lyn Sims ... as most know, I write the posts ... my marketing assistant wife does the typing and posting.  We agreed a long time ago that mortgage info needed to be offered in small bites ... short paragraphs ... peppered with bold or colorful print when the most important info/links needed to stand out.  

This comes from a guy that's had poor eye vision most of his life ... I know for a fact just how the type, font, and color can make or break what you're viewing ...

Gene

May 17, 2015 06:22 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

I tend to use mostly size 12 with 14 for emphasis. I try to use bold sparingly, but I like to use it to break things up a bit.

May 17, 2015 06:50 AM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for sharing this excellent advice. 

Have an outstanding week!

May 17, 2015 07:24 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Alan:  Yes & on outside blogs it's the same. If you change it here on AR, it transfers over.

Sandy & Norm:  It's a shame not to read great info because of it.

Gene:  Well, you've got a style now going & it's easy to read.

Nina:  I'm not sure that most people use that feature.

Tammy:  Pop that in the suggestion box. I agree.

Lenn:  Thanks for your input.

Richard:  When I see the post go on forever - I disappear.

May 17, 2015 08:04 AM
Dan Dee McGinnis The Pumpkin Man
HomeSmart - Phoenix, AZ
The Pumpkin Man

Lyn

thank you for a very educational post, it makes sense.

May 17, 2015 09:28 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Times New Roman in small font is a shortcut to the backspace key.  People will NOT read dull-looking, hard to read type.

May 17, 2015 12:29 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Lyn Sims - fonts and color are two most important characteristics of ANY writing.

Now, it's easy to say I used 'default' however, that extra efforts help grow readership

May 17, 2015 12:48 PM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I can't stand to land on a wesbite and see the black background with white lettering.  So hard on my eyes.  I like an easy set up and you're right Lyn, if people can't read it (too small) they'll click away!

May 17, 2015 12:50 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Interesting. Would be interesting whether AR knows about it. And if yes, is there the reason to keep it this way?

May 17, 2015 10:43 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi there Lyn - thank you so much for this information. I do use black and white to make it easy - look at most newspapers - and yes, text must be squintproof!

May 18, 2015 05:00 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have been using Dark Blue, I have not checked the font size.  I just assumed it was 12.  Maybe I ought to check.

May 18, 2015 07:17 AM
Chuck Willman
Chuck Willman - Alpine, UT
NewHouseUtah.com

As it relates to ActiveRain, it may also be that people aren't commenting as much. Looking at the stats section, the average AR blogger may notice that views are down as well. So- maybe the title is also very important.

May 18, 2015 09:02 AM
Rose O'Reilly Sievers,CRS,SRES
Carlsbad, CA

Thanks, great information on AR, it's nice for everyone to share.

May 18, 2015 09:42 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Lyn, I usually use size 12 for my text.  Would be nice if AR would make that the default rather than the smaller size it is now.

May 18, 2015 11:57 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

When it comes to posting, size does matter and at least a 12 font so it is attractive and easy to read.  Colors are suspect as they change and can be tough for some people to read

May 19, 2015 12:46 AM
Chris Webb
Nova Home Loans - Tucson, AZ
Tucson's Social Media Expert

Always Preview posts before publishing. This is blogging 101! Great post, thanks for the reminder. 

Jun 17, 2015 02:02 AM
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Lyn Sims -- Making a post readable is extremely important. Beyond font sizes and colors, spacing and size of paragraphs is also quite important. I like to use bullet text, bold and italics to make the copy easier to read.

Aug 10, 2015 02:27 AM