Target Marketing. Is this the first time you've heard these words? Do you know any real estate agents who are currently using "Target Marketing" to sell their listings?
Target marketing either targets a certain demographic such as first-time home buyers, senior citizens or buyers vs. sellers. Or it can be used to attract certain buyers to your property by promoting a feature or location. A feature might be a recording studio, gourmet kitchen, English Garden or in-ground swimming pool. A location might be near Cool Springs Galleria, lakefront property or homes zoned for a specific school.
For example, there are many people who are involved in the music industry and live in Franklin. Some of these homeowners may have created a home recording studio. Recording studios aren't just for the rich and famous. You will find them in homes of varying price points here.
Now let's say you've decided to sell your home with a recording studio. How do you get the word out? Our multiple listing service doesn't have this as an existing search term so it's not like a buyer could just search for that term and find your home. You need a real estate agent who uses Target Marketing.
Here are a few ways Franklin Homes Realty LLC would promote your home:
Agent-to-Agent: We would let all the agents in our surrounding area know that your home has a recording studio. We do this in a variety of ways including phone, email and email blasts.
Signage: Creating custom signage with the words RECORDING STUDIO is a great way to attract those who may be driving by. Then a text code directing them to a single-property website gives them an opportunity to see inside.
In-house: While an Open House is the most common form of in-house marketing, an Open House with a purpose can hugely benefit a seller. For example, you could invite music students to your in-home recording studio to observe a recording session. You never know when one of these students or his family might be interested in this type of home.
Off-line: Off-line marketing includes print media and direct mail. Direct mail is primarily used to attract sellers rather than buyers but if the postcard caption was: "FRANKLIN HOME WITH RECORDING STUDIO", I suspect we'd get a response. Additionally, mailing lists can be purchased targeting certain types of buyers. We would purchase a musicians' mailing list and mail postcards promoting your home. Print ads can also be used in print publications directed to musicians.
On-line: With 92% of the buyers beginning their home search on-line, this is the best way to use Target Marketing. Blogging about your home gets it found in the Search Engines like Google, Bing and Yahoo. Additionally, the use of Facebook Ads directed to musicians, Pinterest boards and Twitter feeds are all great ways to bring a large audience to your home. The best part is that on-line marketing has a global audience. It attracts people nationally as well as internationally to your property. Just Google "Franklin TN Homes with Recording Studio" and you'll quickly see, no other brokerage is using this type of marketing. Even though, there is currently a home on the market offering a recording studio.
Using "Target Marketing" to sell your Franklin TN home, may help you to sell your home quicker for more money. Your job is to find the right agent who is up to the task. Sadly, not many agents are familiar with this type of marketing and don't know where to begin. Fortunately, Franklin Homes Realty LLC has lots of ideas to Target Market your home.
When you're ready to sell your Franklin home, contact Franklin Homes Realty LLC at (615) 495-0752.
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