We’ve all seen many new construction homes. Often it’s a spec home at new developments being built by national or regional builders. Sometimes it’s a single, stand-alone custom built home by a local builder.
I was blown away recently by the phenomenal job a local builder did with his interior marketing of the home. He simply did not skip a beat throughout the house! He had shelf-talkers, signs on the walls, signs near the floors, on cabinets in the kitchens, signs in the bathrooms, you name it, there was some educational feature-benefit paragraph awaiting your eyes around every corner!
He even had the cut-away in the floor in the master bedroom closet, protected with plexi-glass, with lighting down in the crawl space and signage boasting of the quality of construction under the home! Amazing!
Likewise, he had plexi-glass covering the opening to the attic area, yet it was all lit up and had signage pointing out the quality work up in the roof area of the home.
It seemed as if you were touring a full scale model at some national home builder’s convention and they didn’t want you to miss one bit of the attention to detail and quality that went into the home!
Can you imagine how much easier our jobs might be if every home we showed to a client had that much effort put forth by the sellers to boast of the quality, features and benefits? Of course I’m dreaming here but wouldn’t that be nice?
It’s too bad more new construction spec homes don’t utilize such basic and effective marketing techniques inside the home.
I think it boils down to intelligent sales and marketing techniques but also, and perhaps equally, having quality craftsmanship that is worth boasting about!
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As a marketing grad... twice... I get all giddy about marketing. Sounds like they did a great job!!