Will YOU Take the Time That's Necessary?

 Our world is becoming more fast paced than ever. Technology enables us to work faster, yet it also encourages expectations of lightening fast responses and decisions. With a few clicks of the mouse we can buy pretty much what we want, or find the information we need. We can text message, fax, scan, and email, and lo and behold the information gets where it is intended or the response we need may appear in a nanosecond (well, sometimes).

So too, in the real estate business. While sales may be languishing in some areas, there are times when the pace of our industry becomes more than we can readily deal with, or perhaps TAKE the time to manage effectively.

Buyers demand immediate responses to inquiries about listings, or housing information. Our ability to respond rapidly can mean the difference between finding a client and annoying or disappointing a prospect.


Sellers need information as well, quickly, and do not want to wait long. Nor should they.

And we, as agents, want immediate responses to our telephone calls to show properties, when submitting offers, or when working with clients that we think should be making quick decisions.

 Do YOU take the time that’s necessary WHEN you should?

I have had several new clients recently, both on the buyer and seller side, who needed lots of time and attention. Many questions needed answers. And lots of time was necessary to explain how things work in a transaction, what to expect, things that could go wrong and ways to solve them, and so much more. Seemingly simple questions became complex and lengthy discussion.

  • A client who needed to sell the home of an aging relative
  • Sellers who are living apart and struggle with the decision to sell or to rent so they can be together
  • relocation buyers who were in temporary housing but whose budgets almost forced them to consider only distressed sales
  • A seller selling for the first time in years and needing to buy simultaneously

Do we take the time to REALLY listen to what our clients are telling us?

 Do we spend the minutes, or more, needed to address their concerns, anticipate their questions, clarify their confusion, allow them to work through their emotions?

Our clients hire us to help them buy or sell because we have the knowledge of the market and the expertise to enable them to achieve their goals. They hire us because they feel comfortable, and trust we will do what we say. And they hire us because we take the time to necessary – to listen, to answer their questions, to understand their predicaments and find ways to solve them.

There is a classic saying that “Patience is a virtue.” It cannot be said more clearly when working with our buyers and sellers. We MUST take the time that is necessary.

 
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29 Comments on Will YOU Take the Time That's Necessary?

Hi Jeff,

Thanks for the great info.

 Bottom line for me is what you said in: "Do we take the time to REALLY listen to what our clients?".

04/13/2008 12:11 AM by Orange Co. Real Estate~Lynda Eisenmann, Broker-Owner, Brea, CA (Preferred Home Brokers)


Patience is a virtue- I think my big kids heard that on a daily basis when they were little. 

Great post- I agree that we do have to take time to sit back and listen so we can find what our clients are wanting.  

04/13/2008 12:44 AM by Ahwatukee Real Estate Expert, Dawn Workman, MBA (DPR Realty, LLC)


Jeff that was a good post.....I was ready earlier one on Carlsbad.......But taking time to listen to your clients and allowing them to work thru their emotions......thats a good reminder - especially when are minds might be racing with other details - to pause - be in the moment - and be their for our clients by 'listening' and not just 'hearing' them...:-)

04/13/2008 12:50 AM by Liz Moras, Re/Max Associate Broker Chilliwack (Vancouver), B.C. (Remax Nyda Realty Chilliwack B.C.)


We need to understand our clients, what they have and what they want. then we explain and example how to prove so they can see and trust. it will be save our time. If we always listen our clients. we would never endless with what they want

04/13/2008 12:56 AM by


Great Job, as usual Jeff! I have always been in a management or leadership position, so I have taken many classes over the years. The one class that always stuck in my mind was on "Effective Listening". This class changed my entire professional career and you summed it up very nicely.

Thanks

04/13/2008 06:42 AM by Stephen Luckett (ExecuHome Realty)


Jeff, ditto...taking time to listen is rule 1 in real estate. It's not hard to do, but we need patience and they deserve our undivided attention to build trust and move forward. 

04/13/2008 07:10 AM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


Nice post. This is a good reminder whether we are working with buyers or sellers.

04/13/2008 07:16 AM by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)


Jeff,

All of my clients are treated the same...some might need more attention than others but it's always there whenever they need it. Example we closed on a small deal for $64,500 on Friday and although we didn't make a fortune...the clients were in their 80's and needed to be reassured that it was the easiest deal but that they needed to relax and everything went fine so in the end they thanked us for the extra attention...I told them it wasn't extra...it's what we do for all of them.

04/13/2008 07:23 AM by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (RE/MAX Premier Associates)


Jeff~

 

We, at our Firm here in Asheville) are geared to "listen"...most of us are buyer's brokers meaning we get to listen and drive =) It's really amazing what one learns when when does both.

04/13/2008 08:32 AM by Asheville's GREEN Land & Homes ECO-Steward Realty


Lynda - yep, that really says it all, doesn't it?

Jeff 

04/13/2008 11:22 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Dawn - and the challenge is to take the time and not rush, esp. when time pressures are mounting.

Jeff 

04/13/2008 11:23 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Thanks, Liz. There are times when it IS difficult, either because of time, and even when we think everything has been covered in full.

Jeff 

04/13/2008 11:24 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Good for you, Stephen. And I appreciate the compliment. I know I have to work on listening since my mind is usually racing, especially when I am really busy.

Jeff 

04/13/2008 11:25 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Missy - I agree wholeheartedly. There are times, at least for me, when i know the situation makes it hard to focus on what is really being said. And one has to be sure you hear what the client says, and not what YOU want to hear.

Jeff 

04/13/2008 11:27 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Gina - I think it is sometimes too easy to focus on our agenda, such as gaining the listing, rather than truly listening to what the client says, and needs. That, I think will actually lead to greater success.

Jeff 

04/13/2008 11:28 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Jeff, this is truly what defines a top level agent who provides excellent service to their clients.  (This is also why I haven't even had time to write or comment much in the past few weeks as I have had some wonderful out-of-town buyers here.  I love showing them the area and fine-tuning their wants and needs even if they aren't yet ready to move.  We even take them out on the lake in our boat.)  You are the agent I would choose if I were moving anywhere near Carlsbad! You instill a sense trust because of your professionalism and care for your clients.

04/13/2008 12:15 PM by Lake Norman Real Estate ~ Diane Aurit (RE/MAX at the Lake)


what a great reminder that we are here to provide service - and it does depend on our knowledge and dedication to change

04/13/2008 11:36 PM by Central Oregon Real Estate | Thesa Chambers, Broker (RE/MAX Sunset Realty La Pine)


Neal - well THAT is why you are so good at what you do. Your clients are most fortunate.

Jeff 

04/14/2008 12:01 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


janeAnne - that is such a good point. I really enjoy driving with my relocation clients in particular; I learn so much from them but it is also a great opportunity to hear what they need or want to know and educate them. The given and take dialog is priceless.

Jeff 

04/14/2008 12:04 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Diane - well there you go, making me blush again. :)  But I am honored by such a compliment for someone so accomplished as yourself. 

I find that I continue to learn every day, no matter who I work with, and trying to meet the needs of the person who needs me now is my primary goal.  

Jeff 

04/14/2008 12:08 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Thesa - that is so true. Dedication is so key to being successful, but we truly have to want to help, and to adjust our behavior in order to meet the needs of our clients. Thanks for your thoughts!

Jeff 

04/14/2008 12:10 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


I sure understand the point Jeff. You covered it pretty well. But as we increase the number of clients, prospects, etc., plus blogging, plus Ce, plus specialized training, plus all the tools we need learn of daily to enhance our sites, it seems the time and conversations are getting more and more complex and well more complicated requiring more reseach and inquiry. More unique situations, more complex questions, more difficulty to get the files completed, more lending issues, more escrow issues and it all has to happen instantly. We have no choice but to take the time but it comes at a higher price each year in this business. I am for a pay raise,lol

04/14/2008 12:33 AM by The Real Estate Text Book authored by William Johnson GRI CRS e-PRO (RE/MAX Associates)


Yes. And I Hope So! Argh. I hope I am hearing what my clients say. My husband says I am way too anaytical and don't do the personal relating thing well enough. But I swear I hear what they say! And I care. This is a great career. We are constantly pushed to grow and develop and better ourselves.

04/14/2008 12:47 AM by Sarah Nopp, REALTOR(R), CRS. RE/MAX Four Seasons, Olympia WA (RE/MAX Four Seasons)


William  - excellent points. It is getting harder, as the market becomes more complex, and the laws and regulations more prevalent. Anyone who thinks our role is easy does not have a clue. And as clients need more from us, we too mush adapt, and learn more, in order to meet those needs, effectively.

Jeff 

04/14/2008 12:55 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Sarah - we al lhave different styles, and for some listening comes much easier. The important thing is to be aware of our style and make sure we adapt, to the extent we can, to the needs of each client. Thanks for your thoughts.

Jeff 

04/14/2008 12:56 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Another good question to ask...do we take the time necessary after the sale? When a client calls with a question or even a problem with the house? I tell them I am available before, during and after the sale...and I mean it! :)

04/14/2008 08:04 AM by Kelly Sibilsky - Lake Zurich, IL RE/MAX Real Estate Agent (RE/MAX Unlimited Northwest)


Jeff - it's so important to take enough time to really listen. I try to leave lots of "blank" time after initial counseling appointments so that no one is rushed. Despite the risk of losing some referrals from "instant response" agents, I also turn off my cell phone when I'm with clients.

04/14/2008 06:26 PM by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)


Kelly - excellent question. I suspect many agents simply disappear at that point, never to be heard from again. What a great competitive advantage.

Jeff 

04/14/2008 11:43 PM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Same here, Sharon. Phone is off, and I always ask permission if I know there is a call I have to take (rare). People appreciate the personal attention, and also then understand if we do not return THEIR call right away when with other clients. I try to not schedule things too tightly so there is ample time as well. Doesn't ALWAYS work as well as I would like but I try.

Jeff 

04/14/2008 11:45 PM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


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Real Estate Agent: Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)
Jeff Dowler ~ Carlsbad Real Estate
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