Our world is becoming more fast paced than ever. Technology enables us to work faster, yet it also encourages expectations of lightening fast responses and decisions. With a few clicks of the mouse we can buy pretty much what we want, or find the information we need. We can text message, fax, scan, and email, and lo and behold the information gets where it is intended or the response we need may appear in a nanosecond (well, sometimes).
So too, in the real estate business. While sales may be languishing in some areas, there are times when the pace of our industry becomes more than we can readily deal with, or perhaps TAKE the time to manage effectively.
Buyers demand immediate responses to inquiries about listings, or housing information. Our ability to respond rapidly can mean the difference between finding a client and annoying or disappointing a prospect.
Sellers need information as well, quickly, and do not want to wait long. Nor should they.
And we, as agents, want immediate responses to our telephone calls to show properties, when submitting offers, or when working with clients that we think should be making quick decisions.
Do YOU take the time that’s necessary WHEN you should?
I have had several new clients recently, both on the buyer and seller side, who needed lots of time and attention. Many questions needed answers. And lots of time was necessary to explain how things work in a transaction, what to expect, things that could go wrong and ways to solve them, and so much more. Seemingly simple questions became complex and lengthy discussion.
- A client who needed to sell the home of an aging relative
- Sellers who are living apart and struggle with the decision to sell or to rent so they can be together
- relocation buyers who were in temporary housing but whose budgets almost forced them to consider only distressed sales
- A seller selling for the first time in years and needing to buy simultaneously
Do we take the time to REALLY listen to what our clients are telling us?
Do we spend the minutes, or more, needed to address their concerns, anticipate their questions, clarify their confusion, allow them to work through their emotions?
Our clients hire us to help them buy or sell because we have the knowledge of the market and the expertise to enable them to achieve their goals. They hire us because they feel comfortable, and trust we will do what we say. And they hire us because we take the time to necessary – to listen, to answer their questions, to understand their predicaments and find ways to solve them.
There is a classic saying that “Patience is a virtue.” It cannot be said more clearly when working with our buyers and sellers. We MUST take the time that is necessary.
Hi Jeff,
Thanks for the great info.
Bottom line for me is what you said in: "Do we take the time to REALLY listen to what our clients?".