For about two years now, the Stage it Forward group has been in rehearsal for when the time came to perform.
Listen up choir! Time for run through is coming to a close. It looks as if our intended audience is starting to walk in the doors. Let’s be prepared to give them what they came for. If we do our job well, when they walk away they should be singing our praises . . . and ringing our phones.
Who is our audience? 1) Real estate pros and consumers 2) fellow stagers
Now we have moved into the arena in which we no longer will find ourselves preaching only to the choir.
Here are three posts which will help you understand why I say the spectators are coming in the room. Be sure to check out who is commenting on these posts – the audience arrives. It is also worth your time to search the links.
Craig Schiller used the "I" word and got the attention of a few people. Ignorance?
Then a few feathers seem to have been more than ruffled. Did you see what else Craig had to say?
Later Jesse Clifton steps into the Stage it Forward group and continues the dialogue when he asks, To Stage or Not to Stage.
While there were a lot of things happening in SIF this week, it seemed to me that this conversation is the start of good things for everyone!
It will be nice to have them stick around for a while so they will get to know us, understand the staging industry and perhaps take a second look.
THIS is the job of Stage it Forward -- starting a dialogue... clarifying issues, and making sure the message is clearly being addressed. Craig Schiller, founder of the Active Rain group, Stage it Forward
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