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If you are thinking about selling your Tallahassee home, I would encourage you to understand how your home value is determined in the Tallahassee real estate market. It is not enough to worry about advertising and marketing coverage, as your valuation is the most important issue for you before you enter the market.

I often hear a homeowner say something like “I have to get at least $35,000 after the sale of this home because of what I spent on buying it” or “I have to recapture the down payment that I used to buy the home.” While I certainly understand the reasoning behind such statements, I often times have to be the one that breaks it to them that what they need is not a material factor in the price for which their home will sell.

The fact is, real estate is a commodity, not a product, and the value of a commodity is set by Buyers. If buyers are excited and have a great demand for the commodity, prices go up and inventories drop. On the other hand, if buyers are not exceeded or are concerned about the market, inventories build and prices drop. The latter is what has occurred in the real estate market. If you ever want top know the directions of future pricing movements, all you have to do is track inventory changes. If more homes are coming on the market than homes are leaving the market, most likely, prices are dropping. Conversely, if more homes are leaving the market then are entering the market, most likely, prices are rising. I provide coverage on inventory movement in the Tallahassee real estate market for this very reason.

Perhaps a simple way to understand price movement in a commodities market is to know the story of the man who wanted to buy gold. Years ago, gold was selling at over $800 an ounce. The man really wanted a gold coin, but decided that the price was too high and he would wait to see if prices dropped. Fortunately for the man, newspapers began to announce the “end of the gold standard,” and gold began to drop in value. People no longer felt they needed to be heavily invested in gold. So prices dropped, from over $800 to $600, and then eventually down to $400 an ounce. The man was elated and purchased his gold coin for $400, and the man was happy.

Media coverage continued to decry the end of the gold standard, and prices continued to drop. An ounce of gold was selling at $300 per ounces and then even dropped to $250 an ounce. The man felt that he should buy another coin (dollar cost averaging) in order to protect his position. And so he did, the second gold coin was purchased at $250.

Now the man had two gold coins, but he really only wanted one. So he went to his neighborhood gold broker and asked him to sell the $400 coin for him. He said that he had paid $400 for it and would let it go for “just what he had in it.” But the broker was confused. He knew that the man had just purchased a coin for $250 and surely must know that was what the coins were trading for. How could the broker sell a $250 gold coin for $400?

While this story is simplistic, it conveys the same situation that many Top Tallahassee real estate brokers find themselves dealing with every day. We study the market and we know what homes are trading for. We can do many things in order to get the best price for the property, but only the best price that the Buyers are willing to pay. While Sellers get to make the decision as to whether or not to sell the home, they do not set the price.

So the moral of the story, in real estate as in gold, is that the highest bidder always gets the sale. Often times, Sellers with a unrealistically high price are in affect, the highest bidder. In Tallahassee, many current homeowners are the highest bidders (for their own homes), and they will continue to own their home. If you absolutely do not have to sell your home, not putting it on the market (or removing it from the market) will help the value of all homes in the Tallahassee real estate market.


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Joe Manausa is the Broker and Co-Owner of Century 21 First Realty. He can be reached by clicking on the comments button below, via e-mail through his company website at www.manausa.com, or by calling (850) 386-2001.

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9 Comments on Selling Your Home - A Critical Issue You Must Understand...

APR
14
2008
I liked the "gold coin" story and think it could be beneficial on listing appointments.
2:25pm • #1
511,758 Points 41 Featured Posts Outside Blog Called Shot Master
Thanks Summer, I was hoping you'd notice ... :).
3:52pm • #2

That was an excellent analogy, Joe.

There's also another problem, Let's Say  A homeowner bought a house for $400,000 two years ago and now it's worth only $300,000. He put only 5% down, The balance is still 380,000. If he sells at market, he has to come up $80,000+commissions at closing. That's another untold story of many sellers today.

Prices will alway do, soon or later, move to an equilibrium price level, at which time homes will move, inventory will clear. The fact we are still seeing inventory piling up, it only means one thing, prices are still above equilibrium.

MOJO
6:15pm • #3
148,824 Points

 Good article   I use a similar story with a car.  But I start with to get the most for your car you would wash it take out all the junk, make it smell nice ....................then I get into the price part.   Some Sellers just don't get it.

7:55pm • #4
511,758 Points 41 Featured Posts Outside Blog Called Shot Master
Thanks Mojo. By my estimate, worse-case scenario for the 2-year ago $400K purchaser is a current value of about $375K, but your point is well taken. If somebody purchased five years ago, there is plenty of equity. 2 years ago and low down payment = up-side-down in the house.
8:01pm • #5
255,820 Points 3 Featured Posts Outside Blog
Joe- this is a very clear and consice way of putting it. I have some clients who need to read this, maybe it will "gel"..thanks for a great post!
8:09pm • #6
511,758 Points 41 Featured Posts Outside Blog Called Shot Master
Thanks Karen. I think the hardest part of our job now is to get Sellers to "get it."
8:11pm • #7
APR
16
2008
511,758 Points 41 Featured Posts Outside Blog Called Shot Master
Thanks you Vanessa. I hope your clients read it and make the appropriate changes.
6:13am • #8
511,758 Points 41 Featured Posts Outside Blog Called Shot Master
Thanks Michael.
11:50am • #10

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Joe Manausa - Tallahassee Real Estate

Tallahassee, FL

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Century 21 First Realty

Address: 1140 Capital Circle SE, Suite #12, Tallahassee, FL, 32301

Office Phone: (850) 386-2001

Cell Phone: (850) 508-1544

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