Real Estate Landing Pages: A Quick How To Guide

By
Real Estate Agent
http://actvra.in/4DBn

What are you doing RIGHT NOW to promote your real estate business?

  • Blogging
  • Referrals
  • Door Knocking
  • Online Marketing
  • Social Media
  • Print Ads
  • Mail/Postcards
  • Email Marketing
  • Open Houses
  • Other…

 

Whatever it is….you can make all of your marketing methods much more effective by integrating it with highly targeted real estate landing pages.  It’s an easy-to-do adjustment to your marketing plan and it’s proven to work.

All you have to do is "create and integrate".

Create the page. Integrate it into your marketing.   It's that easy. Let me show you the way...

 

1. THE DEFINITION:

What is a “highly targeted real estate landing page”?

A single page website with one purpose: to generate real estate leads.  “Highly targeted” means the page is designed to market to a specific niche.  (Some call these type of lead-generating sites "squeeze pages").

 

2. THE EXAMPLE:

Looking to work with more buyers?

Realtor.org says about 40% of all buyers are first time buyers.   In a 2015 report on home buying trends, Realtor.org surveyed first time buyers.

In this report they stated the #1 benefit first time buyers realized from their agents was: “helped buyer understand the process”.

 

This same report also stated one of the first steps first time buyers take is to search “online for information about the home buying process”.

First time buyers are a large % of buyers.  AND…they are actively looking for information that you can provide. 

Well…why not make a lead generating “real estate landing page” to address this need for first time buyers?

Creating this type of Landing Page will offer something of value to the first time buyer.  It also helps to build your brand, postition you as the local authority, and at the same time, delivers more leads into your business. In other words, you see benefits across the board!

 

All it takes is creating a page offering a free report/guide/checklist with a solution to a problem.  In this example, we create a real estate landing page to target First Time Buyers by offering a free guide about:

 “8 Things Every First Time Buyer Should Know”

You can also take it a step further and make it even more specific.  How about making it even more specific by marketing to first time buyers in San Diego. 

 

 

 

Create a page marketing a free guide:  “8 Things Every First Time Buyer In San Diego Should Know” That right there is marketing directly to a specific group, isn’t it?

Creating a page like this works because the viewer will instantly recognize the message meets their specific need/location.  It speaking directly to them.

 

 

Here is a screenshot of an excellent page design marketing specifically to this group.

 

Real Estate Landing Pages

 

It's specifically marketing to first time buyers in San Diego. You can see the message is very clear and the page is very clean.

 

 

Check out a live example of this page:  Click here to see this real estate landing page 

 

 

3. KEY INGREDIENTS:

Your real estate landing page should:

  1. Target specific group
  2. Offer FREE report/guide checklist with a solution to a problem.
  3. Clean page design - Free of outside links/distractions.

 

These 3 ingredients are exactly what you find in our example.  

 

 

4. THE ADVICE:

Will it take a big investment of time or money to integrate real estate landing pages into your business?  

ABSOLUTELY NOT!

In fact, it takes very little time and money.  It's also very easy if you follow the steps below.

So do it today.  Add "Real Estate Landing Pages" to your marketing plan.

 

 

5. THE SETUP & TRAFFIC

How to setup your landing page for more traffic?

For starters... get a domain name for the page.  A domain name you can use to integrate with all of your marketing.

In this example, we are marketing to "First Time Buyers In San Diego". What I would do is search for a domain that has my area (San Diego) and keyword (First TIme Buyer) in it.  Examples...

  • SanDiegoHomeBuyer.com
  • FirstTimeBuyerInSanDiego.com
  • HomeBuyerInSanDiego.com

Find a domain that is available.  Place your landing page on the domain.  And then integrate it in all of your marketing.

 

5. FOR BUYER & SELLER LEADS

Real estate landing pages should be used for both Buyer AND Seller Leads.  For sellers, you can generate high quality leads by offering content such as a checklist or guide on selling a home.  

 

Another very effective page for sellers is the "HOME VALUE LANDING PAGE".  This page offers a home value report to potential sellers.  If used correctly it can generate a steady flow of leads. 

 

Here is a screen shot of an excellent example of this type of page:

 

Example of home value landing page

 

Care to see an example of this "home value landing page" ?  

 

 

 

Check out a live example:  Click here to see the "Home Value Landing Page"

 

 

 

 

The big question many Realtors have is "How Do I Get Traffic To My Real Estate Landing Page?"

 

Step one with traffic is to simply integrate your landing page with all of your current marketing.  There is no cost to do this and it will send targeted traffic to pages designed to capture leads.  

 

Additional traffic methods include...

If you blog....write a blog post about first time buying and include your domain name and a link to your landing page.

If you use email marketing...write a short email message about first time buyers with your domain.

Print ads...direct mail...include your domain in your next ad.

Your core real estate site...add a banner ad such as this:

Link this banner ad directly to your landing page domain.  And...add links on your main real estate site to your landing page.

 

Property flyers....Drop the domain at the bottom of the flyer.  Write something like:

Buying in San Diego? visit SanDiegoHomeBuyer.com for Free Buyer Guide.

 

Social media...post a summary of your landing page and the domain to Facebook, twitter, etc.

 

Video Marketing... Create a short video about the landing page and place it on youtube with a link to the page in the description.

 

Article Writing...  Write a short article about the landing page with a lonk to the page and submit the article to article directories.

 

Pay-Per-Click Ads...Studies show the best return on pay-per-click ads on Google, Bing, Facebook, etc come when you combine highly targeted landing pages with matching keywords.    Setup a PPC campaign that matched the specific message on your landing page. You'll see excellent lead quality at a low price.

 

In other words, use the new domain & landing page with all of your marketing!  Doing this will increase your conversion percentage of website visitors to real estate leads.  

If more leads is the goal this solution will help you get there.

 

 

6. THE STEPS TO FOLLOW:

 

Follow these steps to quickly setup an effective real estate landing page:

  1. Determine the target – Buyer or seller? Get specific and meet a need.
  2. postAprop.com  - This "real estate landing page" service has a number of buyer & seller pages waiting for you. You can setup unlimited pages with 1 click with built in email marketing. 

 

Take the time to create a real estate landing page and an offer that meets a specific need for buyers or sellers (Or both).  It’s both easy and inexpensive to get started.   Do it now and see an excellent ROI in the form of more incoming real estate leads.

 

It’s easy. Inexpensive. And…proven to work.

 

2017 UPGRADES

 

postAprop has added a number of new features and designs including landing pages with additional fields for property address and phone.  A "Live Chat" feature has also been added that allows website visitors, such as sellers on your home value page, to ask questions.  

 

Here is an example of a 2017 real estate landing page example with fields in place for phone and property address: Click here for landing page example

 

 

Start here...

Go to postAprop.com for examples and more ideas on how real estate landing pages will help your business thrive.  This service make it fast and easy to setup effective lead generating pages (and...it's inexpensive too!)

 

Watch the demo on postAprop to see how to INSTANTLY setup the page you need.

 

 

 www.postAprop.com

 

 

References:

See Realtor.org 2015 Report: http://www.realtor.org/sites/default/files/reports/2015/2015-home-buyer-and-seller-generational-trends-2015-03-11.pdf

 

Real Estate Agent Landing Page Service:

http://postAprop.com

 

Free Guide & How To Video On Using "Real Estate Landing Pages":

http://Leads.postAprop.com

 

Real Estate Landing Page Design Tips:

http://postaprop.com/blog/real-estate-landing-page-design/

 

 

 

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Tags:
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Rainmaker
1,427,702
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I will give it some consideration.  Interesting post and examples.  

May 28, 2015 02:07 AM #3
Rainmaker
292,125
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I've been thinking about this for some time.  I will print out your post and refer to it as i create a few Landing Pages for my business. Thanks for the great information.

May 28, 2015 06:01 AM #4
Rainmaker
74,247
Chris Locke
Acton, CA

@DianaDahlberg

postAprop has complete real estate landing pages with built in email marketing. Check out the site for some really good examples and more info:

postAprop.com

May 28, 2015 06:16 AM #5
Rainmaker
134,493
Geoff Grist
Mosman Neutral Bay Realty, Sydney Australia - Sydney, AU
Author of Sold Above Market book

Good to know about this, Rainers are always sharing new ways of doing business so thank you

May 28, 2015 11:57 AM #6
Ambassador
1,542,951
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Great post, thank you for sharing this information with us all. This is one of the things that is on my list of things to learn.

May 28, 2015 01:25 PM #7
Rainmaker
581,783
Laura Filip RE/MAX UTOPIA | 903-271-4978
RE/MAX UTOPIA , Serving all of Texoma - Whitesboro, TX
Your locally owned RE/MAX OFFICE

Thank you for sharing your thoughts on landing pages. Very informative and upto date information. 

Jun 01, 2015 11:20 AM #8
Rainmaker
771,650
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.

Can these landing pages be promoted on sites like ActiveRain,Craigslist,Trulia,Twitter or even my website? I ask because I don't want to post the link of the landing pages to this site. I want to know if you can do something where you click on the image like "8 things every San Diego Home Buyer should know" and it will take me to the landing page.

 

And does it come with other reports? If it does I want to learn more about www.propaprop.com

Jun 01, 2015 12:28 PM #9
Rainmaker
74,247
Chris Locke
Acton, CA

Lanre,

There are a number of reports in place.  Also you can edit the reports, add a little content to it, and drop in your contact information inside the reports,

You can also use any report you create. If you want to upload your own report and make a lead page with it that is very easy.  This is an online service with an online editor.  Changing a page to meet your needs is very easy to do.

You can generate traffic to the pages in a variety of ways including many you mentioned such as Craigslist, Twitter, Facebook, Print ads, Mailers such as postcards, pay-per-click ads, blogs with links to your page, etc.

postAprop is very inexpensive, Very easy to use. And it provides proven marketing tools that work.  

Visit the site and check out the demo and FAQ section for more info: http://postAprop.com

Jun 01, 2015 02:30 PM #10
Rainmaker
1,756,945
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

I see so many agents in my market area promoting their 'what is my home worth' sites that I'm wondering if the general public is getting tired of those. The buyer pages could cover a lot of topics; that should help agents differentiate themselves.

Jun 01, 2015 02:57 PM #11
Ambassador
3,510,163
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Chris Locke - wow! I have been thinking of Landing Pages for a long time and your post is just perfect!

Now I have extra 'MO' to do so....thanks a lot, Chris.

Jun 01, 2015 04:04 PM #12
Rainmaker
74,247
Chris Locke
Acton, CA

John Novak 

If I'm selling a house one of the first things I want to know is the value. So I don't think the "home value" offer by a Realtor is getting tired or turning off potential clients.   This information is something sellers want and when done correctly it's a great way for a Realtor to deliver value to a potential client.

What may be getting tired is the Zillow-type computer generated home value report found on some of the landing pages used by Realtors..  Does this provide value to the seller when most know they can get something similar instantly on Zillow? Most of them are basically giving you a Zillow estimate.

The "Home Value" page on postAprop is not a computer generated report.

It's used to start the process with a homeowner. The page design is visually appealing, quickly delivers the message of what the offer is to the viewer, and has a short optin form.  This type of structure will lead to a higher conversion rate then simply having a "home value" link on a website with a long and bland form.

The idea is to ask for less first.  Shorter forms on a landing page or site are proven to convert higher than long forms.

Good explanation with examples of home value pages and long forms can be found in this article here:  http://postaprop.com/how-to-real-estate-leads.html

If you scroll down you will see an example of one of those long forms many Realtors are using.  I can tell you with absolute certainty that these type of forms drive website visitors away.

Asking for less first is the way to go with online lead generation.

There are a number of ways to use real estate lead capture pages like you'll find on postAprop.  More pages means more leads.  Several pages for sellers and buyers is the way to go.  

Jun 01, 2015 04:23 PM #13
Rainmaker
297,963
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

Thank you for sharing. This is on my 2015 to do and I've been picking up some websites domains to start this. Just need to do it. I'll check out the site. 

Jun 01, 2015 04:52 PM #14
Rainer
359,672
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thank you very much for a very valuable article about the marketing aspect of our business!!!

Jun 01, 2015 08:29 PM #15
Rainmaker
1,341,012
Lise Howe
Long and Foster - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I didn't see this before so I am glad you included it in your answer to the question on lead gen

Jun 14, 2015 08:46 PM #16
Rainmaker
771,650
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.

Now that we are at about the end of the 1st half of 2015 this is a tool that I definitely need to add to my arsenal. And the fact you have something for home buyers and have reports and/or can add reports make this tool more appealing to me since I don't have a clue on how to do them. And I need Shorter forms on a landing page or site that have been proven to convert higher than long forms.  I see too many that are just the same too me. Need something different. Do you help people with the PPC of these landing pages if they want to pay you?

 

Jun 17, 2015 04:47 AM #17
Rainmaker
74,247
Chris Locke
Acton, CA

 Lanre-"THE REAL ESTATE FARMER" Folayan - A PPC and Full Service Marketing option will be added to postAprop.com this month.

To get started there are free marketing methods to use, as well as, integrating the "real estate landing pages" into your current marketing.

Here is an article & how to video on integrating a landing page with your current real estate site:

http://postaprop.com/how-to-real-estate-leads.html

Whatever you are doing on the marketing front will get a boost by using highly targeted real estate landing pages.

 

 

 

Jun 17, 2015 05:08 AM #18
Rainmaker
1,560,058
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Just bumped into this and can clearly see the value ! $19.97 per month is chicken feed !

Jan 21, 2016 10:16 AM #19
Rainmaker
80,987
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Selling Your Home in Today's Market

I will check it out as well, thank you Chris!

Mar 13, 2016 06:51 PM #20
Rainer
25,820
Ken Rohn, REALTOR®, GRI®
United Real Estate - Alliance - Gilbert, AZ
Client Focused, Available, Seasoned Professional

When will you be adding 2017 content?

Nov 07, 2016 11:58 AM #21
Anonymous
Randy W.

Hi Chris,

Great Article. I love the post-a-prop lead pages, but can fields be added to lead pages such as address and phone number? I understand that post-a-prop has email drip campaigns, but my concern is that the sites will actually convert at a high rate and you'd have to send another email to ask for this information (address and phone number). There's a few companies that sell lead page services similar to post-a-prop, with the ability to add fields. Sidebar: none of the other services sites are as nice looking as post-a-prop and I have no doubt that they would convert. I just had a concern about the limited field/form info.

Jan 02, 2017 06:16 PM #22
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