What are you doing RIGHT NOW to promote your real estate business?
- Blogging
- Referrals
- Door Knocking
- Online Marketing
- Social Media
- Print Ads
- Mail/Postcards
- Email Marketing
- Open Houses
- Other…
Whatever it is….you can make all of your marketing methods much more effective by integrating it with highly targeted real estate landing pages. It’s an easy-to-do adjustment to your marketing plan and it’s proven to work.
All you have to do is "create and integrate".
Create the page. Integrate it into your marketing. It's that easy. Let me show you the way with this detailed post. ***SCROLL TO BOTTOM FOR 2018 UPDATE
Let's start with...
1. THE DEFINITION:
What is a “highly targeted real estate landing page”?
A single page website with one purpose: to generate real estate leads. “Highly targeted” means the page is designed to market to a specific niche. (Some call these type of lead-generating sites "squeeze pages").
2. THE EXAMPLE:
Looking to work with more buyers?
Realtor.org says about 40% of all buyers are first time buyers. In a 2015 report on home buying trends, Realtor.org surveyed first time buyers.
In this report they stated the #1 benefit first time buyers realized from their agents was: “helped buyer understand the process”.
This same report also stated one of the first steps first time buyers take is to search “online for information about the home buying process”.
First time buyers are a large % of buyers. AND…they are actively looking for information that you can provide.
Well…why not make a lead generating “real estate landing page” to address this need for first time buyers?
Creating this type of Landing Page will offer something of value to the first time buyer. It also helps to build your brand, postition you as the local authority, and at the same time, delivers more leads into your business. In other words, you see benefits across the board!
All it takes is creating a page offering a free report/guide/checklist with a solution to a problem. In this example, we create a real estate landing page to target First Time Buyers by offering a free guide about:
“8 Things Every First Time Buyer Should Know”
You can also take it a step further and make it even more specific. How about making it even more specific by marketing to first time buyers in San Diego.
Create a page marketing a free guide: “8 Things Every First Time Buyer In San Diego Should Know”. That right there is marketing directly to a specific group, isn’t it?
Creating a page like this works because the viewer will instantly recognize the message meets their specific need/location. It speaking directly to them.
Here is a screenshot of an excellent page design marketing specifically to this group.
It's specifically marketing to first time buyers in San Diego. You can see the message is very clear and the page is very clean.
Check out a live example of this page: Click here to see this real estate landing page
3. KEY INGREDIENTS:
Your real estate landing page should:
- Target specific group
- Offer FREE report/guide checklist with a solution to a problem.
- Clean page design - Free of outside links/distractions.
These 3 ingredients are exactly what you find in our example.
4. THE ADVICE:
Will it take a big investment of time or money to integrate real estate landing pages into your business?
ABSOLUTELY NOT!
In fact, it takes very little time and money. It's also very easy if you follow the steps below.
So do it today. Add "Real Estate Landing Pages" to your marketing plan.
5. THE SETUP & TRAFFIC
How to setup your landing page for more traffic?
For starters... get a domain name for the page. A domain name you can use to integrate with all of your marketing.
In this example, we are marketing to "First Time Buyers In San Diego". What I would do is search for a domain that has my area (San Diego) and keyword (First TIme Buyer) in it. Examples...
- SanDiegoHomeBuyer.com
- FirstTimeBuyerInSanDiego.com
- HomeBuyerInSanDiego.com
Find a domain that is available. Place your landing page on the domain. And then integrate it in all of your marketing.
5. FOR BUYER & SELLER LEADS
Real estate landing pages should be used for both Buyer AND Seller Leads. For sellers, you can generate high quality leads by offering content such as a checklist or guide on selling a home.
Another very effective page for sellers is the "HOME VALUE LANDING PAGE". This page offers a home value report to potential sellers. If used correctly it can generate a steady flow of leads.
Here is a screen shot of an excellent example of this type of page:
Care to see an example of this "home value landing page" ?
Check out a live example: Click here to see the "Home Value Landing Page"
The big question many Realtors have is "How Do I Get Traffic To My Real Estate Landing Page?"
Step one with traffic is to simply integrate your landing page with all of your current marketing. There is no cost to do this and it will send targeted traffic to pages designed to capture leads.
Additional traffic methods include...
If you blog....write a blog post about first time buying and include your domain name and a link to your landing page.
If you use email marketing...write a short email message about first time buyers with your domain.
Print ads...direct mail...include your domain in your next ad.
Your core real estate site...add a banner ad such as this:
Link this banner ad directly to your landing page domain. And...add links on your main real estate site to your landing page.
Property flyers....Drop the domain at the bottom of the flyer. Write something like:
Buying in San Diego? visit SanDiegoHomeBuyer.com for Free Buyer Guide.
Social media...post a summary of your landing page and the domain to Facebook, twitter, etc.
Video Marketing... Create a short video about the landing page and place it on youtube with a link to the page in the description.
Article Writing... Write a short article about the landing page with a lonk to the page and submit the article to article directories.
Pay-Per-Click Ads...Studies show the best return on pay-per-click ads on Google, Bing, Facebook, etc come when you combine highly targeted landing pages with matching keywords. Setup a PPC campaign that matched the specific message on your landing page. You'll see excellent lead quality at a low price.
In other words, use the new domain & landing page with all of your marketing! Doing this will increase your conversion percentage of website visitors to real estate leads.
If more leads is the goal this solution will help you get there.
6. THE STEPS TO FOLLOW:
Follow these steps to quickly setup an effective real estate landing page:
- Determine the target – Buyer or seller? Get specific and meet a need.
- postAprop.com - This "real estate landing page" service has a number of buyer & seller pages waiting for you. You can setup unlimited pages with 1 click with built in email marketing.
Take the time to create a real estate landing page and an offer that meets a specific need for buyers or sellers (Or both). It’s both easy and inexpensive to get started. Do it now and see an excellent ROI in the form of more incoming real estate leads.
It’s easy. Inexpensive. And…proven to work.
2018 UPGRADES
postAprop has added a number of new features and designs including "quiz type landing pages". You have seen them before....
Here are several examples of a 2018 real estate landing pages with the quiz format. Click here: Quiz Landing Pages For Real Estate
Start here...
Go to postAprop.com for examples and more ideas on how real estate landing pages will help your business thrive. This service make it fast and easy to setup effective lead generating pages (and...it's inexpensive too!)
Watch the demo on postAprop to see how to INSTANTLY setup the page you need.
References:
See Realtor.org 2015 Report: http://www.realtor.org/sites/default/files/reports/2015/2015-home-buyer-and-seller-generational-trends-2015-03-11.pdf
Real Estate Agent Landing Page Service:
Free Guide & How To Video On Using "Real Estate Landing Pages":
Real Estate Landing Page Design Tips:
http://postaprop.com/blog/real-estate-landing-page-design/
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