So you have your blog. So you have your website. What now? "If I write it will them come?" You ask yourself. Unfortunately, with the saturation of blogs and personal websites related to Real Estate you need to do a little extra work.Here are 10 ways to get 2.0 ready:

1. Add a phone number, or personal email contact. Skype and other instant messenger programs will work even better.
2. Provide photographs or screenshots to go along with your writing - upload these to sites like Fickr or Slide which make it mush easier for the user.
3. A link to product marketing info.
4. A link to technical documentation .
5. Links to third-party reviews and posts.
6. Demo videos and the HTML code required to embed the video into a web page.
7. Links to any relevant downloadables, so they can review your product.
8. Include links or aggregated headlines from company blogs, Twitter - a "microblogging" service popular with technology professionals, or other news feeds.
9. A blogroll - a list of links to blogs you read - demonstrating that you are active in the "blogsphere." 
10. Create a linkroll with social bookmarking services such as Ma.gnolia or del.icio.us. Bookmark interesting blog posts, articles, photos , and videos about your product, or industry. Social media creators can use these services to learn more about what you and your services can do. 

This article is adapted from Darren Barefoot and Julie Szabo's new ebook, Getting to First Base: A Social Media Marketing Playbook. Check out socialmediaready.com