I prefer smaller, character-rich homes to huge Mc Mansions any day. I don't like buffets. I order a "tall" not a "venti." And one good piece of rich dark chocolate is better than a whole milk chocolate candy bar in my book.

Americans in general have been conditioned that more is better. But is it, really? I guess it depends on your personality, but I generally don't think so.

When I first became a real estate agent, I modeled my business after an agent that I had met through my former job as a real estate paralegal. This agent wasn't what anyone would consider a super top producer but in the eyes of her clients she was the best agent in the world. She truly cared about each and every one of her clients and offered excellent service as a result. This resonated with me and I decided to focus on building a similar business for myself, concentrating on serving fewer clients, better.

Unfortunately, the real estate community (and sometimes the general public) tends to define a successful agent by sales volume or commission dollars earned. How many deals an agent has closed or how many listings he or she carries can certainly be an indicator of success, but the true measure of success is how happy your clients are at the end of the day.

Will they recommend you?

Do they like you?

Would they use you again?

One of the benefits of being a real estate agent is that you are the CEO of your own corporation. Therefore, you get to decide what type of business you will build. I've chosen to build a smaller, more boutique-like business even while under the umbrella of "the big balloon" while others may choose to build a larger, department-store type of business. Neither business model is right or wrong, just different. Your personality will determine the type of business model you gravitate towards.

My way of doing business allows me to offer top-notch, professional and personalized service to each and every client at a level that would be hard for me to sustain if I were juggling 20 or 30 listings at one time. It enables me to build relationships with most of my clients...so much so that they consider me to be their friend...not just their real estate agent. I like that. It suits my personality, who I am and who I want to be.

I'm not going to be famous or a super top producer anytime soon. You won't find me on a billboard, a grocery cart, or in one of 20,000 mailers that go out every two weeks (which is bad for the environment, by the way). I will only take listings that I can sell, at a price I can support, and will give 100% to each and every client, both buyer and seller. I may not become wealthy, but I will be able to go to Target without being recognized!

My thought for today, no matter what business you are in, is to be true to yourself. It's your life...define your own success...and enjoy.

 

 

 
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15 Comments on It’s your life…define your own success

APR
14
2008
700,714 Points 72 Featured Posts Localism Sponsor Outside Blog
Kelly, great post!  Like you, I don't have to be the queen of Washington, DC real estate - except in the eyes of my clients.  There is certainly a good case to be made for "less is more" when you have to handle a bunch of people and incur a lot of overhead to get the "more".
8:52am • #1
334,269 Points Outside Blog

Hi Kelly;

Great Post! Success in real estate depends on your attitude and selling yourself and the company you are affiliated with. Good Luck!

8:56am • #2

I completely agree.  Even though I don't have a lot of listings, I'm selective about which listing I accept.    There are associates in my office with 20-30 listings & they'll tell you that none will sell!  Then why have them?  Hugh waste of time & money.

9:05am • #3
152,259 Points 19 Featured Posts Localism Sponsor Outside Blog Hit Router
Kelly, Amen.  I have the exact same philosophy.  Bigger is not always better.  Yes, there are agents who do more than I do, but I tell my clients that I would rather do a quality transaction not a quantity transaction.  There is a difference. Great post!
9:06am • #4
You are so right on the money with that!  It is all about consistency and making sure that you offer each of your clients great customer service!
9:10am • #5
580,722 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router
Kelly, this is excellent advice, it takes a different personality to work with different types of models. Sometimes you grow, without realizing it, I know I did. The amount of business was just too much to handle. So you have to bring in mini me's. 
9:11am • #6
692,594 Points 145 Featured Posts Localism Sponsor Outside Blog Hit Router

This is a terrific philosophy to have, Kelly, and one many should keep in mind. The "more is better" attitude is so pervasive in our country, and marketing is all geared toward perpetuating that philosophy. Kudos to you for having the right attitude.

Jeff 

9:12am • #7
Great post! Thank you so much for sharing!
9:18am • #8
258,528 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router
What makes me feel good is when a past customer demands that a relative or a friend work with me even though they had a previous realtor and they listen. I then realize that I must be doing something right. Great blog.
10:08am • #9
603,993 Points 111 Featured Posts Localism Sponsor Outside Blog
Now that is right on!  We DO define our own success and it's all in the manner of how we present ourselves... listen to our clients. WooHoo!
11:08am • #10
2 Featured Posts

My success will look different from yours and yours will look different from mine. That is one of the beautiful things about success. It looks different for all of us.

Best,

Scott 

3:42pm • #11
243,233 Points 15 Featured Posts Outside Blog
Shoot, I think I'm successful when I get dinner on the table on time - just imagine how I would feel with more business than I can handle :)  Kelly, this is a terrific post, and you are dead right that success is different for each of us.  With a roof over my head, food on the table and my family around me, everything else is just gravy.
6:49pm • #12
APR
15
2008
Localism Sponsor
Kelly, great post!  I'm so glad you pointed out that not only super top producers do a great job.  My philosphy is the same.  You are an excellent writer...keep it up:-)
8:17am • #13
135,837 Points 19 Featured Posts Outside Blog

PATRICIA: And I'm not the Queen of Lake Zurich real estate either! You are right, some agents spend $2 to make $1...

ANTHONY: Agreed. Thanks for stopping by!

DALIA: I, too, am tired of agents with tons of listings complaining about it all the time. But their ego dictates that they carry a certain number of listings, even if they won't sell.

AUDREY: Good for you for being true to who you are. :)

NAOMA: Consistency is very important. I try to be very consistent, and my business model allows me to do that.

MISSY: You have built a very good business with excellent service! :)

8:18am • #14
135,837 Points 19 Featured Posts Outside Blog

JEFF: Thanks, Jeff!

LORI: You are very welcome!

HEATHER: Good for you!

SALLY: Woo Hoo to you, too! :)

SCOTT:  You are absolutely correct. There is no right way or wrong way. We must all follow our own paths.

LISA: You are too funny...and right on the money.

DEBRA: Thanks, sweetie! Have a great day! :)

8:22am • #15

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Kelly Sibilsky

Lake Zurich, IL

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Licensed Through Referral Connection, LTD.

Cell Phone: (847) 909-2337

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"Referring to top agents locally and across the country"

My take on the local real estate market, as well as my favorite people, places and things to do in Lake Zurich and the surrounding communities of Barrington, Deer Park, Hawthorn Woods, Kildeer and Long Grove.



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