I recently had an idea as I was doing my friend a "favor."  Actually, he was doing me a favor but it was a win-win situation for both of us.

He has a business building that is about 80% occupied. There are 2 big spaces that were vacant and because those are 2 large office/retail spaces, the building looked like it was 50% vacant as opposed to 80%.  He was having a hard time attracting future retail tenants.  The amount of traffic the street it sits on gets about 80,000 cars/trucks a day!

He asked me if I would stage the window and I could get a sign up above the windows to give me visibility for my new business.  It was before Christmas so I had elaborate windowscapes ideas, like Macy's in NYC. Then I had to deal with reality of budget, lack of know-how in constructing platforms, and time restrictions.  It ended up being alot simpler than what I had originally planned out, but in the end, it turned out just fine.

People commented how great this was and if I was going to do this as a business service as well.  I had never even thought about it but, maybe on slow days, I could stage windows for small business owners and shops in our local cute lazy towns, like Davidson.  Has anybody else thought of it or better yet, have you staged one?

I wouldn't know how to go about charging because it took me way longer than I thought it would and I don't know if anyone is willing to pay $800+ a window.

Here's a picture of how it turned out - sorry it's such a big picture!  Anyways, give me feedback and let me know if you think this could be a new staging service.  I think this is what visual merchandiser is for but I've never heard of it being called Visual Staging or Window Staging?  I'm making it up as I go along.... ( :

 

10 Comments on Staging homes, now windows?

FEB
17
2007
4 Featured Posts

Hi Marcyne,

I had a student from Prescott, AZ that was doing this very thing, and another student in a later class that was also doing it.  So, YES it is an avenue for business . . . we can STAGE anything!  I would think that your fees would be the same as how your charge for time on projects.  Now that you have done one - you can tell how long it takes and can come up with a flat fee per window, or just base fees on your time and inventory (if you are not using their stuff) and come up with pricing.  There are so many un-tapped markets for Stagers - this is one that I see expanding as we do have a flair for using our creativity for featuring space is a fun yet practical way!

- Jennie

11:52pm • #1
FEB
18
2007
124,818 Points 7 Featured Posts Outside Blog

hey

 it looks wonderful! i am very happy for you. and jennie is giving some great advice here. it's definitely an untapped source of income.

cheers,

cindy @staged4more

4:15am • #2
1 Featured Post
I love it - if I was walking or driving by it would make me stop and look.  Well done. You might of just hit on a way to generate more income.
6:54am • #3
117,152 Points 11 Featured Posts Outside Blog
Marcyne - what a wonderful talent you have. The window is beautiful. Are you adverstising your business there? I am a little confused. It is a great opportunity for you and being in a small town, the word will spread. Window dressing is fun and challenging. I have done it for my studios and other design companies and the trick is making something larger than life and you did it on your first try. Contrats!
8:40am • #4

Jennie - thanks for the info and the encouragement. I think I have some confidence issues in terms of thinking I am not worthy of what I charge...do ya think?  I couldn't fathom someone paying much for a window display but come to think of it, if that's what will bring in a customer, I can justify costs.  I guess that's what staging is all about.  I don't know if any else have same issues about charging our normal rates, etc., and for those who do, let's chant this mantra "we are worthy, we are worthy...."  ( : We had a marathon of emails last night, didn't we? Thanks for listening and the great advice.

Cindy, thanks for the comment and yes, Jennie's been fab.

Sandra, I hope this will help supplement, although it was a lot harder than it seemed and I think I will market these only when absolutely necessary, hopefully, I will be spending all my time marketing and doing the staging. (:

Sheron, thanks for the complement. I am advertising my business and helping a friend make his business building look more established. 

9:22am • #5
231,133 Points 64 Featured Posts Outside Blog
Looks great, Marcyne!  Looking forward to seeing more of your work posted here!
10:28am • #6
APR
14
2007
Marycne, liked your blog so much I linked to my blog on Tucson's March home sales. Its a good example that any homeowner can relate to. We have all driven by drab empty vacant store windows.
Douglas Trudeau
8:29am • #7
6 Featured Posts
Marcyne, Good Job. Window Dressing is a viable profession. So now you have one more source of income. It is great that you had the opportunity. What a fun thing to learn from and about.
8:54am • #8
270,930 Points 1 Featured Post Outside Blog

Hi Marcyne, cool window, especially the Stage it Right part!  Thanks for sharing!

Terry Haugen - STAGE it RIGHT!

6:04pm • #9

Douglas, thanks.  I will chekc out your blog later. 

Yvonne, this was fun and I did another one for them in February for Valentine's day. I wish I had the chance to take good photos - it was between stagings so I wasn't thinking straight. It was fun and I'll have to take better pics for the summer one.

Terry-What a great name - it is part of my slogan but didn't think about naming my business that!  LOL

 

7:52pm • #10

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Marcyne Touchton

Charlotte, NC

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Domaine Staging

Office Phone: (704) 905-6343

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