...and neither should your blog or website.
Many, many years ago a male friend made a comment to me that made me stop watching daytime soap operas. At the time he was a pharmacy student and I was a very young (recently separated) single mom of two. He said that watching so operas was total waste of time and that people (like me) could be doing something a lot more productive with their time. Although I could have, I didn't take it as an insult. I saw some truth in those words and I stopped watching soap operas and spent more time studying and doing homework.
Fast forward about 15 or 16 years...Back in January of this year I was browsing the All My Children website to see if I could pinpoint a time frame for when Angelique Voynitzeva-Marick was on the show. I named my middle child Angelique as a result of this person being on the show. Well, while I was browsing the website I noticed that Angie and Jesse were coming back to AMC mid-January. Jesse was coming back from the dead after 20 years! This was exciting and I told anyone who would listen.
I planned to watch the show just long enough to see the reunion of Angie and Jesse. That finally happened in February (I think). Every week I say I am not going to watch it anymore and then Friday comes. Any of you who have ever watched the soaps know about cliffhanger Fridays. So, it's been almost three months. My nine year old is hooked and so is someone else. I can't say his name or he'll choke me. But my nine year old calls him "daddy." We race home to see the recorded episodes and get upset if anyone tries to even hint at what happened.
All My Children has been on as long as I've been alive. It actually debutted the year I was born. Although it's lost some viewers there has to be something that keeps people coming back. There has to be a reason it's been on the air 38 years. (Lordy, lordy someone's almost 40.)
Soap operas were not meant to be watched as single episodes. They were created to keep people coming back. And, so it should be with our websites and our blogs. I learned that here on Active Rain. I've taken the time to create a really great real estate website, an awesome neighborhood website, and a blog presence on ActiveRain. However, I haven't done much to keep visitors and clients coming back. There are no cliffhangers or storylines.
Our websites and blogs should be intriguing and captivating. There should be an ever unfolding plot or theme. I keep saying that I am going to start doing everything I need to do next week. So, I'll add this to my list:
I'll update my content and post to my blog so that All My Children Clients (and prospects) can see the Bold & the Beautiful properties available on the market. I'll optimize my sites so that Google and Yahoo can shine the Guiding Light for the Young & the Restless who are looking for that One Life Place to Live. I'll target my Passions for real estate to stay abreast As the World Market Turns.
Note: I have intentionally omitted graphics from this post because TLW's featured post has me scared senseless about finding a FedEx envelope in my driveway.
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What a great post! Funny, interesting, and full of helpful information! Thanks!
Nyana - Office Manager, Barbara Kehl Realty