Did anyone happen to catch the above named article in the Feb 2007 issue of readers digest? It is the "That's Outrageous" column by Michael Crowley on page 41.

The first few paragraphs of the article talk of a woman who chose to sell her investment home FSBO. She offered a Buyers' Agent 2.5% and held a Brokers Open to show off her home to all the local Agents. Very few Agents came to the OH. She joked with one of the Agents that she must have been "blacklisted" She goes on to say that she was informed that a local "Real Estate Executive" (what is that?) had been calling Brokers and urging them not to show her house. She states that it was an "organized boycott" . The writer then states it another way" it was a case of insiders rigging the system to protect their sweet deal."

This point alone has my blood boiling for a few reasons:

1) What is a "Real Estate Executive"? The are Agents, Salespeople, Associate Brokers, Brokers etc. There are no sources or names mentioned in the article, of course, as to where or how she obtained this information. But of course since it is written in a regular column, the story can be as biased as the writer wants.

2) What Broker, ABR, or Agent has time to be involved in such petty games. I am too busy working on a daily basis for my current clients and attracting new business. Why would I want to spend such negative energy on 1 FSBO?

3) She offers to pay a BA 2.5% of the deal-Good for her-She wants to represent herself AND pay for professional representation for the buyer. I always love this from FSBO-also a great selling point when doing a listing presentaion to an FSBO.

4) What insider is protecting who's sweet deal? What is there to protect? Noone has a contract to list but she offered to pay a BA. She is paying to insure the buyer is protected.

The article states the house was "priced to sell quickly" yet she pulled it from the market with "very few nibbles". There were "a few" agents that came to the OH, so why could they not have produced a buyer? Was the house NOT priced properly, was the condition of the property not as pristine as the seller thought?

New agents that are hungry for business would be trying to find a buyer for this property if it were "priced to sell". They would look at the commission offer and not care about the FSBO.

My very first deal when I got licensed was to sell an FSBO property offering me 3% as a BA. I produced a buyer and had a contract within 6 hours. I did not care that this was an FSBO-all I cared was that I found the perfect house for my client and was able to represent them to the closing of the deal. I have no doubt that there are new agents in her area as well that could have done the same thing if the property and price were right.

This is all in the first 4 paragraphs of the article. It is evident to me through the article that Mr Crowley is extremely biased and was just out to take a shot at the RE industry as a whole. Of course Mass Media is above reproach-there isn't even one bad journalist........

Just as any other industry-there are a few bad eggs in RE that feel the only way to get business is to be underhanded or say whatever people want to hear. Fortunately, I believe these are few and they usually weed out quickly.

Those of us that are in the business for the long haul know and understand that the Code of Ethics is not just a piece of paper, but a guide line to help us structure our business. My Father told me that my legacy was my name. Deal with everyone in everything, honestly and openly and never do anything to tarnish your name. That name will leave on with integrity through my children and grandchildren.

I will expand further in a later posting.

 

18 Comments on Real Estate Ripoff

FEB
18
2007
610,785 Points 59 Featured Posts Localism Sponsor Outside Blog

I did not see it.  Did it say where she is?  Maybe in Mayberry (ficitional town Andy was sheriff of) someone in the local real estate industry would care about a FSBO open house but not in the real world.

I went to a REALTOR® open house Friday, the listing agent was disappointed that she invited a bunch of agents and no one came.  I think I was the only agent that showed up...she invited community members too and I believe she said the former mayor showed up... maybe some neighbors showed up too.  I thought she did it at an odd time and did not have the REALTOR® bait it takes today to get agents into an Open House today.  

Maybe the women in the Readers Digest story expected something unrealistic in her market re: broker and buyer interest in the property. 

8:16am • #1
834,895 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

Folks have a bad habit of contemplating their navel.  They believe that the world evolves around them.  Not so, of course. 

One thing about getting listed with a competent REALTOR is that your home will be exposed to THOUSANDS of agents and buyers.  Geez.  How many folks are going to drive by and see a sign.

I defend the right of the home owner to do what they wish with their property, but when they are stupid, it isn't our fault.

Good thought provoking blog.

9:07am • #2
369,886 Points 62 Featured Posts Outside Blog
It's honorable that the homeowner tries to sell their own home.  Acting like a real estate agent doesn't maket them a REALTOR.  I am reminded, again, of the saying: Just because someone is holding a firehose, doesn't make them a firefighter.
9:54am • #3
Im sure what happened might have gotten blown out or proportion, but then again what if there is a kernel of truth? If ANYBODY in the real estate business was hinting for folks not to go to that open house, then it probably is on the edge of blacklising and some anti trust issues. Percpetion is reality, might have been just some mouthy agent rather than a "Real estate executive", but somebody dropped that bomb somewhere it looks like.
9:57am • #4
2 Featured Posts
Stephen, thanks for relating the story to us.  This is just a case of 'I just got to blame someone because my house did not sell'  Does this seller not know that it would be illegal for agents to try to prevent others from looking at her property?  Obviously this was not the case since agents came to look at it anyway.  This leads me to believe that there is more to the story than this seller is letting out.  Readers Digest generally draws on intelligent readers.  Hopefully they will see the holes in this story and use their own judgment.
9:59am • #5
535,227 Points 45 Featured Posts Outside Blog
Lenn, so true about people thinking the world revolves around them! Very few brokers go to broker's open houses held by other agents, so it's not surprising that not many went to the FSBO's. Who would have time to bother telling other agents not to go???? Unfortunately baseless conclusions get into the media, just as they get into lawsuits.
10:05am • #6
20 Featured Posts
Stephen: Lenn pretty much said it..I saw the article and thought it rather suspect. I found it a bit ridiculous that every agent in her town got together to blackball  her because she was a FSBO.. and certainly not one who was paying a  fee to a buyers agent.  If her home didn't sell it wasn't because of greedy real estate agents... but more likely price, condition and lack of exposure.  If it was such a hot deal  you can be sure a  buyer would have found it..
10:06am • #7
487,505 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

I love how the seller has all of this knowledge about a real estate executive that was so pre-occupied with her that he was making all kinds of phone calls to other agents about her properties instead of try to sell his own.  I have never met a real estate executive like him before.

I bet if someone interviewed her, she could tell them about several other conspiracies against her.

Of course I am sure almost all of us questioned whether her problem was lack of quality marketing or correct pricing.

10:25am • #8
118,021 Points 7 Featured Posts Outside Blog

FSBO lady is simply mad and hurt her home hasnt sold in todays buyers market. My 2 cents- Get in line- if your "priced right home" isnt priced right-it isnt selling. It very well could be the seller is a bit too pushy-difficult, unrealistic, hiding a material fact, home is unappealing or obsolete...etc.. (were there photos etc of the home- I dont have the article to reference ??)

 Isnt it ironic the article found her of all people to write an article.

 Another attempt to belittle our services and profession. That is Outrageous !

10:45am • #9
148,118 Points 3 Featured Posts Outside Blog

It's not just real estate, everyone thinks they are getting ripped off everywhere.  For example, my fiance owns an auto repair business.  People come in and expect him to diagnose what is wrong with their car for free.  After all, why should you pay him for his time and expertise?  Then there are customers of his that authorize him to do the work at an agreed upon price and then show up to pick up their car and tell him that they don't have any money.  Anyway, I digress....  People think we are getting 6% commissions and keeping it all to ourselves (not splitting with another brokerage or our own broker) and they think that their mechanic is actually pocketing $99 per hour.  He doesn't have to pay rent on the shop, or pay his employees or for parts or...  It's the "poor me" syndrome.

I explain to every single client, buyers and sellers alike, about the listing agreement, splitting the commissions, the costs involved and the time, and then they understand.  After all, who has time to do everything that we do and gain all the knowledge that we have and still do their own job to make the money to pay the mortgage?

If they want to do it themselves, fine.  Then they will understand how much work it is and how we are well worth our commissions.

10:59am • #10
2 Featured Posts

Not having read the article I will still not hesitate to comment.

There are reasons that people go FSBO. They are unconventional, untrusting or have max financed their home and can't afford an agents professional services. These are the same people that have bad credit and badger the loan officer about a low rate.

These people bumble through life whining about everyone being out to get them and how life isn't fair.

It is time for this lady to "buck up little camper" and learn how things operate in the real world.

Sorry for the rant.

10:59am • #11

Quote: "She wants to represent herself AND pay for professional representation for the buyer. "

 The ultimate irony. I never looked at it this way. Thanks for the perspective, Stephen.

I think we realtors often get upset over the way we are portrayed by the media without realizing that our own mouthpiece, NAR, invites ridicule with their ill-timed upbeat press releases about "soft landings" and, the absolute worst, "Now is a great time to buy or sell . We can't be outraged at misleading anti-realtor stories while spending $40 million to tell the public that now is a "great time" to buy or sell. Which is it? 

  

Larry Walker
11:26am • #12
237,616 Points 56 Featured Posts Localism Sponsor Outside Blog
Perhaps she was trying to get publicity and didn't care if it was negative or not. Some people just have a chip on their shoulder and/or have experienced a not so great a sale or purchase and still retain that taste in their mouth. Too bad...positive can get you so much further and a competent Realtor with the proper selling price can get FSBO's so much more. To each their own.
11:26am • #13
444,047 Points 2 Featured Posts Outside Blog
I have to agree with Sharon's comment.  Agents don't want to go to other agent's open houses, so why would they want to go to one for a FSBO.  I'm not saying that it's right, but that's just how things are.  I'm positive they didn't blackball her because she was offering a commission if they brought a buyer.  This person is just upset that no one came, plain and simple.
11:39am • #14
5 Featured Posts Outside Blog

Funny, when a FSBO is not successful in selling their home, instead of accepting the fact they were wrong and needed representation. They still cry wolf and blame it on us. Go figure!

 

11:59am • #15
225,799 Points 41 Featured Posts Outside Blog

Stephen as angry as this should make me, I'm finding humor in all the attitudes here.  So true! 

I sometimes can't get a single agent to attend my Broker's Opens, with food and all.  Oh yeah, they must have been picketing that 4% commission I was offering.  This woman hasn't got a clue.

4:43pm • #16

If a buyer approaches me about a FSBO then I will do the footwork. I do not chase FSBO's and normally would not bother attending an open house FSBO without extenuating circumstances ~ She expected some free marketing within the broker community ~ probably read a book on how to be your own Realtor in 7 easy steps...

 

G.

5:52pm • #17
253,671 Points 7 Featured Posts Outside Blog

This is just a nasty article, and depends on mostly anecdotes and rhetoric.

Aggravates me that Reader's Digest found it worthy of print.

The featured Seller is a true whiner.

6:16pm • #18

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Stephen Luckett

Dundalk Sparrows Point, MD

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