LinkedIn operates the world’s largest online professional network with over 364 million members. LinkedIn is also growing fast, with 2 new members per second, and many sign-ups coming from recent college graduates and current students.
If you haven't updated your LinkedIn profile lately, now's the time! Newsweek recently published an article about taking your LinkedIn profile from good to great. We're sharing those strategies here, summarized for fast reading!
1. Your LinkedIn Profile must include:
- Who you are
- What you have done
- What you can do
- Specific areas of knowledge, special skills
- Your unique value proposition
2. Keep your summary short and snappy:
- Summary is limited to 2,000 characters
- Your summary is a short story about yourself - make it interesting!
3. Include visual examples:
- Photos and videos of work examples, presentations
- scanned business card
- brochures
4. Bullet-Point your experience:
- 2 or 3 bullet points per position, if multiple jobs held
- If you've held only a couple of jobs, or held an executive position, go with 5 or 6 points
- Avoid using industry jargon, but do include industry keywords
5. Join Groups to enhance your professional strengths:
- Tip: join some Groups that hold higher positions than you!
- Being part of a Group increases your profile views
6. Post a background picture:
- Background image should reflect your personal brand
- Update this image periodically to represent current projects or milestones
7. Prioritize your skills to show what matters to you most:
- Emphasize the type of work you enjoy most - what you prefer to attract
- Click "Manage Endorsements" to drag your desired skills to the top!
Here's another great tip: outsource management of your LinkedIn account! Impressive social media takes time that you may not have. If your LinkedIn profile needs work, and you find it hard to keep up with connections and endorsements, let us help! We will work your LinkedIn account and notify you of important connections and leads - while filtering out the "noise."
Contact RealSupport today for expert assistance with your social media!
Bonita Breit
Copywriting & Marketing Specialist
RealSupport, Inc.
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