Dear Listing Agent, Why Haven't You Brought A Buyer Through My Home?
Question: Why hasn't my listing agent brought any buyers through my home? When we discussed listing the home, they LOVED our home and said they had buyers. So WHERE are those buyers and why hasn't our listing agent shown our home??!!!
Signed,
I'm THIS CLOSE to firing my agent!
Recently we had a conversation with a home seller (not ours, they live in FAR FAR AWAY LAND, but they bought a house here with us) and that question came up.
The perception was created from the start that the listing agent would be likely to bring the home's buyer. And it hasn't happened. No showings by the listing agent. Perhaps that wasn't what the agent intended, but it is the perception of the sellers.
Maybe what the listing agent MEANT was "my marketing plan will make sure the buyers are going to see your home and THEIR agents will bring them through and I as your listing agent will CAUSE the sale of your home!".
After all, CAUSING the sale of the home is the goal of the listing agent.
Fact is at any given moment since we work with both home sellers and buyers, we may be working with quite a few buyers, but what are the odds that one of them will be an EXACT match for a particular home? Honestly, not so good. Even when ALL the key criteria (location, bedrooms, baths, garage spaces, lot size, price range, etc.) line up, there may still be things about the home that aren't the perfect fit for the home, so we still wouldn't be showing your home.
Now as your listing agent I MAY actually show your home. A buyer may reach out to us and want to see your home. Bingo!! Our marketing has done its job. But that may just as easily NOT happen. The buyers may already have an agent and that agent will be the one showing your home. But even then, it's our marketing that set the table. The pictures, the write up, the accuracy in MLS combined to create the favorable situation for that buyer to like your home. And perhaps that showing may lead to a contract.
The fact that we can't guarantee a showing by us personally is a conversation we have with our potential seller clients. We lay out what we do, what we don't do, and what all of us can expect.
Because what happens when the seller has the perception in the question at the top? You have a VERY disappointed seller who thinks the listing agent isn't doing their job because what is happening ISN'T what was promised. They may even think the agent tried to feed them some "cattle output", and that's bad for all involved, the sellers and the agent. Clear expectations up front can avoid disappointment later.
Serving Warren County home buyers and sellers,
Liz and Bill aka BLiz
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