Special offer

STAY ON TOP OF MIND WITH YOUR CLIENTS

By
Real Estate Broker/Owner with Cam Realty and Property Management

STAY ON TOP OF MIND WITH YOUR CLIENTS

Staying on top of mind with our clients is one we can’t afford to ignore. Though we all haveStay On Top Of Mind With Your Clients different methods that work for us, the objective is the same.
Contact management is a billion dollar industry but no matter how much money you spend on tracking methods, without a “human touch” would they really be effective?

MAYBE YES..MAYBE NO!!

Is it just a numbers game?

Does it take careful planning?

Do we just go with that whisper in our heads?

I think it’s all of the above..

The more past clients you keep in touch with, the more referrals you will receive. Without a plan, it would be challenging to track your success rate resulting in unnecessary spending not to mention your time. How about that voice that whispers into your ear? Do you listen to it or just ignore it?

I personally do listen to my gut feeling often and give it a try..what do I have to lose? Here’s an example I would like to share;

 

I sold a home to a couple three months ago who moved from S FL to Central FL. I have been keeping in touch with them, nothing extraordinary, nothing real estate related either. She is a fitness trainer and loves massages. I wanted to surprise her with a massage and when I texted her last night offering the gift, she shocked me.
She let me know that they are looking to buy a lakefront, pool home in Clermont FL area and sell the one they bought only a few months ago. I know this will not be an immediate sale but needless to say, I was right to listen to that whisper into my ear. It was also fascinating to hear that she's been having problems with her lower back and wanted to get a massage..she asked "how did you know I needed a massage".

There are so many creative methods of marketing and ways to keep in touch with our past clients but human touch is still expected even with all the technology we have. There’s nothing better than hearing a human voice or to let someone know we are thinking about them..be genuine, be caring and let your light shine!

STAY ON TOP OF MIND WITH YOUR CLIENTS

Comments(39)

Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You are spot on! Keeping in touch with future, current and past clients pays the bills! I hope she enjoyed her massage!

Jun 30, 2015 12:33 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

for me it's more.  It's about relationships with my former clients. New clients just mean my circle of friends grows.

Jun 30, 2015 12:37 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Great example of how a personal (non-business) touch can build a relationship and eventually lead back to  business. My database is something I'll really be focusing on in the second half of this year.

Jun 30, 2015 12:49 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Beth - So simple and so important to stay in touch and yet so many fail to do so.

Jun 30, 2015 04:13 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Beth, Thank you for the reminder to stay in touch with past clients.

Jun 30, 2015 08:54 PM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Congratulations on this one! Yes, we all need to stay in touch with past clients!

Jun 30, 2015 09:36 PM
Thomas F. Scanlon
Borgida & Company P. C., CPA's - Manchester, CT
CPA, CFP

Beth Atalay - Well done. It's all about the relationships we have!

 

Cheers,

 

Tom

Jun 30, 2015 09:43 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I have an open door policy that never closes...Call when needed, I answer

Jun 30, 2015 11:55 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

I enjoyed reading this post, Beth. Nothing beats human touch. Your clients are lucky to have you!

Jul 01, 2015 12:09 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Beth...you are spot on. Even small gestures can make a really big difference.

Jul 01, 2015 01:34 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Your inner Real estate whisperer was on full alert with that gesture.  Very well done

Jul 01, 2015 03:05 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Excellent advice, Beth.  We should all do this.

Jul 01, 2015 03:09 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Beth --- wonderful pearls of wisdom!!!

Have a Happy 4th of July!

Jul 01, 2015 11:26 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

That connection can continue to bring your business. Listen to at voice always. Have a Happy 4 th of July, Beth. 

Jul 02, 2015 12:51 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

 Beth,  Right on.   And, the greatest compliment of all... when your clients refer their children!

Jul 02, 2015 12:52 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Beth -- listening to our inner voice and gut instincts while staying in touch can bring some excellent results.   

Jul 02, 2015 01:15 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Beth - I know that I am guilty of not doing enough of that.  I do think for me I need to have it in a system and not in my mind.

Jul 02, 2015 07:17 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Kathleen, wise words!

Noah, sometimes we are so busy and don't hear that whisper!

Dorie, I like personalized gifts, to do that, we have to get to know our clients, the more we know about of them, better for us.




Jul 02, 2015 09:57 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Thanks Evelyn!

Jul 02, 2015 09:58 AM
Vicki Pedersen
Pedersen Real Estate - Riverside, CA
Providing Exceptional Real Estate Service

So true.  Stay in touch with your past clients and they will remember you. 

Jul 04, 2015 11:38 AM