STAY ON TOP OF MIND WITH YOUR CLIENTS
Staying on top of mind with our clients is one we can’t afford to ignore. Though we all have different methods that work for us, the objective is the same.
Contact management is a billion dollar industry but no matter how much money you spend on tracking methods, without a “human touch” would they really be effective?
MAYBE YES..MAYBE NO!!
Is it just a numbers game?
Does it take careful planning?
Do we just go with that whisper in our heads?
I think it’s all of the above..
The more past clients you keep in touch with, the more referrals you will receive. Without a plan, it would be challenging to track your success rate resulting in unnecessary spending not to mention your time. How about that voice that whispers into your ear? Do you listen to it or just ignore it?
I personally do listen to my gut feeling often and give it a try..what do I have to lose? Here’s an example I would like to share;
I sold a home to a couple three months ago who moved from S FL to Central FL. I have been keeping in touch with them, nothing extraordinary, nothing real estate related either. She is a fitness trainer and loves massages. I wanted to surprise her with a massage and when I texted her last night offering the gift, she shocked me.
She let me know that they are looking to buy a lakefront, pool home in Clermont FL area and sell the one they bought only a few months ago. I know this will not be an immediate sale but needless to say, I was right to listen to that whisper into my ear. It was also fascinating to hear that she's been having problems with her lower back and wanted to get a massage..she asked "how did you know I needed a massage".
There are so many creative methods of marketing and ways to keep in touch with our past clients but human touch is still expected even with all the technology we have. There’s nothing better than hearing a human voice or to let someone know we are thinking about them..be genuine, be caring and let your light shine!
STAY ON TOP OF MIND WITH YOUR CLIENTS
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