How to Harvest Your Buyer Crop - Part 3

Today's post is part 3 of 5 in the series by Joseph Bridges 

Once you have your buyer farm growing daily, weekly, and monthly the important part is to make sure that you are the one that harvest this crop. This is where the difference happens between those that are successful farmers of buyers and those that aren't. I mean after you get traffic to your website and start getting buying leads to convert it can become overwhelming. In fact it can happen where you just focus on adding new buying leads to your pipeline every single day. The only way you will get paid though is if you make sure that those buyers are harvested by you and you alone. In order to make sure that this happens there are some simple, yet often overlooked, things that you can do to make sure that you are the one reaping all of the rewards from the crop that you have worked so hard to nourish through the days, weeks, and months since they first were planted into your system.

5 Key Steps to Have a Record Harvest

• There is no such thing as communicating too often as long as the information is relevant.
  • Some will say that you can overload people and they don't want to hear from you. You are better off over communicating with some to make sure that you are answering their questions.
  • Make sure that the information is related to what they want. For example if they are a seller send them seller related information and if they are a buyer send them buyer related information. Recipe's and sports schedules are not relevant to either process.
• Ask Questions
  • Some people don't know what to ask you so you have to ask them questions. Some questions to e-mail to people are:
    • When would you liked to be moved in?
    • What kind of payment were you targeting?
    • Is this your first home?
    • Did you want to buy a home or a condo?
  • Questions are the key to making sure they know that you care about them and their goals. Remember the process is about them and not you.
• Answer their questions
  • This might sound strange but if you e-mail a list of questions and you get more back you need to answer them so they know that there is someone on the other end of the e-mail sending messages to them.
• Communicate in different ways
  • Make sure you communicate in the methods that they prefer:
    • Through the website you set-up for them to see listings
    • Through direct e-mail
    • Call them if they gave you a phone number and leave messages
    • Through mailings if they gave a mailing address
• Understand it is a commitment
  • There will be people who you can "harvest" right away in as little as 2-3 weeks but there will also be those that take 9 months. Understand this and make sure you continue to follow-up with your leads. Some will never get harvested while others will bear fruit immediately. The key is to follow-up with them constantly using systems in order to make it efficient for you.

Communication with your crop is the key to have a successful harvest. When done correctly you should be closing transactions each and every month. You should always have someone new to harvest. Keep in mind that while some leads will never be harvested they may refer others to you that will bear fruit immediately. So keep at it and keep communicating with them. Use tools to make your communication as efficient as possible. Your harvesting tools are e-mail, both personal and bulk, the phone, mailings, and your blog or website. Make sure that they know you are there and ready to help them on their timeframe.

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