Real Estate Marketing Tips Series - The Car Wash System

Here is a little system that anyone can implement very easily into their business. This little system accounted for 3 transactions for me last year for a total of $16,324 in commissions, not bad for just a few minutes of work. In addition to the commissions, I also generated several very good leads in the process.

I went to the owner of a full service car wash, one of those that have the guys with the towels at the very end hand drying every last drop of water off of your car. The kind you regularly see some of the nicest cars in the area pulling out of. Now, I went to the one in my market where I spend a lot of money and have met the owner on several occasions while my car was being washed, but you can do this with any car wash.

I asked the owner if he would be interested in doing a joint venture that would be a win-win for both of our businesses. If he would have his guys at the end of the car wash place my fliers on the dashboard as they were wiping it off, I would give away whatever he would like to my customers at closings, open houses, on website offers, etc. He quickly agreed to give me these wooden tokens for a free car wash, a whole bucket of them!

Not only did I hand them out, my customers and clients loved me for giving them a free car wash and my friend, the car wash owner loved me because he could see the influx of people choosing his car wash and a large percentage of them weren't taking the standard car wash but upgrading to a higher dollar wash for 3-6 more dollars.

And the icing on the cake, after doing this for less than 1 year, I have closed 3 transactions as a result for a total of $16,324 in commissions. Imagine if I had just 3 or 4 other car washes doing this as well which I am going to work on!!

Try it!!

 

10 Comments on I made$16,324 in commissions Last Year with this little System

APR
15
2008

Brian, What a great idea thinking out of the box!

Jean
10:55am • #1
320,583 Points 5 Featured Posts Outside Blog
Great earnings and a very unique marketing idea...Good job!
10:56am • #2
272,065 Points 3 Featured Posts Hit Router
Great Idea.  I really like that...co marketing with two seemingly unrelated businesses!
10:58am • #3
717,713 Points 2 Featured Posts Localism Sponsor Outside Blog

Hi Brian,

Great job!  Thanks for sharing your idea.  Have a great week.  Michael A. Caruso
11:13am • #4

BRILLIANT!

I assume the folks who came to you told you they got the flyer at the carwash. 
11:26am • #5
623,103 Points 4 Featured Posts Outside Blog
Great job, Brian. What an awesome way to get others involved with growing your business. Thanks for sharing, Jim.
11:28am • #6

Thanks for the comments guys, I thought it was so applicable to every market that I should post it, I figured it would get a good response here at ActiveRain.

 

The flier offers two ways to get further information:

 

1.  They call into a call capture line with a specific extension

or

2.  They visit a lead capture site which I set up just for this promotion so either way I know exactly where they came from. 
11:29am • #7
2 Featured Posts Attended Rain Camp Called Shot Master
Brian - Great idea! Thanks for sharing :)
12:46pm • #8
MAY
16
2008
269,988 Points 7 Featured Posts Called Shot Master

Spokane Washington Real Estate Expert First Off I want to say thankyou for actually putting out information people can try. Many people talk in theory and for the most part it was never even tried by them or measured. The only thing I see with this is some people might not like a flyer put in their car. Bt even if you only did it on the reverse and gave out free car washes, I think it's a winner.

 
3:57pm • #9
JUL
11
2008
712,458 Points 118 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Brian,

This is a super idea.  AR is full of great people just like you!  Thanks.\

Mike in Tucson
12:01am • #10


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Brian Rodgers

Hutchinson, KS

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Brian Rodgers Companies, Realty Executives

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This blog is a semi-daily blog written by long time top agent and co-founder of BusyAgentPro.com Brian Rodgers. Brian is probably most well known for having sold 318 homes in a single year with just one assistant by leveraging time, people and systems.


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