AgentCEO Part 4-Create processes and systematize

Witout a system in place to generate and cultivate leads, you are starting each day as a brand new agent, complete with the peaks and valleys inherent in a disorganized business.

Project management systems, like Market Leader, are sophisticated prospect management tools designed specifically to let you add an unlimited number of prospects to your database and cultivate them until they are ready to buy and/or sell. Agents who use Market Leader as their basic business system have been able grow their business exponentially.

What if you had a system to keep in touch with all of your prospects automatically? What if you had an automatic contact management system to follow-up with your past clients? Don't you think you would be able to make more money in less time? There are Web based programs which will allow you to do just that, so you can focus your time where you have the highest return: face to face with buyers and sellers.

Systematizing your business is easy and you want to keep it simple. Start by looking at your most repetitive tasks. What can you streamline or automate? Think about how much time the repetition is taking and then invest time to find a solution to start saving time. This is called making your business efficient. Automate those tasks you do over and over. Agent CEO's look at their whole business this way.

Next up, Part 5: Staffing and delegating