Special offer

Buyers and Sellers See What They Want to See.

By
Real Estate Agent with Bucci Realty, Inc. BK3064647

Even in a market favoring sellers, there seems to be one thing that holds true regardless of market....Right or wrong, buyers interpret what they see as a signal from the seller.

Pricing way above the market could be interpreted as a seller who is really not interested in selling.   This does not mean that an optimistically reasonable price consistent with location, competition and condition is not appropriate.

A dirty, cluttered interior could signal a seller has not cared for their home in the past so prospective buyers might expect problems when it comes to routine maintenance and upkeep items.

An ill kempt yard and exterior might send the message a seller is desperate or a lack of money may be preventing exterior maintenance.  Why else would a seller not prepare their yard and outside?  After all, everyone knows curb appeal is so important.

Missing items of equipment such as pool equipment or hurricane shutters may again be interpreted as a lack of maintenance and attention to detail by the seller.

In my experience most of the above "signals" are rarely accurate. 

Many times a seller will over estimate their home's appeal because they fail to look through the eyes of a prospective buyer.

Prospective buyers will focus on defects and deficiencies even if they like a home when it comes time to discuss an offer!

So how can a seller protect themselves from sending the wrong signals?  It is really not that dificult to send the right message.

Prepare.  De-clutter.  De-personalize.  Clean.  Spend some extra time in the yard.  Paint the front door.  Have maintenance records nearby on a counter for buyers to view.   Have a pre-listing inspection performed. Address any issues noted during the inspection.   Provide a copy of the pre-listing inspection with the maintenance records.

By taking the time to send the right signals to prospective buyers a seller is more likely to receive the right signal from a buyer - a reasonable offer!

Considering selling your Viera, Florida home Call me at 321-693-3850 to discuss how I can work with you!  Ask for your market analysis!

 Image courtesy of m_bartosch at FreeDigitalPhotos.net

 

agent@moving2brevard.com

Posted by

Gary L. Waters, is a Florida licensed real estate broker associate with Bucci Realty, Inc. in Melbourne, Florida.  

 Call or text me directly at 321-693-3850.

 

 

 

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Comments(12)

Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great information...thanks for sharing it!  I hope you have a wonderful Tuesday!

Jul 07, 2015 12:26 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

Selling a home isn't just about putting a for sale sign in the yard. You have to prepare your home to be sold. I tell people all the time to make their home look as fresh and clean as the next home they want to purchase.

Jul 07, 2015 01:26 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Great post, Gary. And as I always tell my sellers, buyers today are not fools--they know when a house is overpriced for the market and/or condition. No matter how good the market, overprice your home and you'll sit there waiting for an offer... and wait... and wait.

Jul 07, 2015 02:17 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Kristin Johnston, Waukesha Realtor 414-254-6647 - Thanks!

Nicole Doty - Gilbert Real Estate Expert - That is some really great advice. I think I will borrow it in the future!

Nina Hollander - Buyers are much more savvy these days for sure. I wish I had these resources myself 30 years ago!

Jul 07, 2015 05:32 AM
Roy Kelley
Retired - Gaithersburg, MD

This is outstanding advice for home sellers. First impressions and the physical condition of the home are factors that really do matter.

Jul 07, 2015 05:46 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Gary- sellers need to understand that their home becomes a product that they are marketing.  And as such, they have to market to their buyers, and give them what they are looking for. 

Jul 07, 2015 09:50 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Gary, obviously with the advent of internet home "shopping," the public has no excuse to be "stupid."

Jul 07, 2015 09:23 PM
Sandy Shores FL Realtor®, Melbourne Real Estate
M & M Realty of Brevard Inc. - Melbourne, FL
Brevard County Real Estate, Florida's Space Coast

Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC this a great article and so true! Buyers pick up signals, whether they realize it or not,  just by walking through a seller's house!

Jul 08, 2015 01:53 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Gary

Both the buyers and sellers need a real professional to help guild them through a real estate transaction to keep it moving in the right direction.

Good luck and success.

Lou Ludwig

Jul 10, 2015 02:43 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Hi Gary!  I think that most sellers who are not adequately prepared are simply ill-informed...at least here they are!  You can tell by the iPhone photos used to market the property and the half-baked marketing done as well!  I tell buyers to look at it as a clean slate - what would YOU do with this yard?  "There's SO much potential here!"  

Jul 11, 2015 01:59 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Home sellers in the area should read this post and call you to list their home.

Jul 14, 2015 08:49 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

So true, Gary.  Buyers think they know about the seller from the clues they see.  All too often they miss the mark completely.

Jul 26, 2015 07:49 PM