Last year Veritasium, "an educational science channel on YouTube" published this video and it's worth watching every one of the eight minutes. Really. Really Really.
While many still brag about the number of followers and likes and 'hits' they have (see: "If You Brag About Hits You Don’t Know What You Are Talking About"), as some men will tell you, it's not about size, it's about what you do with [them] that counts.
Facebook remains the dominant social network and many spend advertising dollars to gain exposure to Facebook pages and content. And if those Facebook pages and content get exposed to a very high number of people, people that the marketer paid Facebook to get, then they are qualified and valuable to that same marketer correct? Think again...
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