Ghost blogging is when a person pays someone else to write blogs in their place. The person reading the blog assumes the content of what they're reading is authored by the person who is profiled on the post. As you read this you should assume I wrote it. I always write my own posts. Ghost blogging is generally stupid, but not always. A Ghost blogger can't possibly write unique content for all of their customers, which means the content they're providing is being used over and over again on dozens if not hundreds of different blog websites. Google didn't become Google because they couldn't identify this sort of whorish practice.
The Realtor who pays for Ghost blogging may not even understand how they are wasting their money. The premise of blogging is to drive traffic to your platform so you can ultimately get more names and phone numbers to people who can help grow your business. Google won't reward an author who is using a cut and paste approach.
Besides this, Ghost Blogging is a form of misrepresentation. The author isn't really the author. And the author isn't really providing what the wannabe author truly needs or perhaps wants. It's a silly game. The person doing the charging has won over the trust of the customer and the customer is clueless to the fact that not only is the content of the post worthless, but they're also putting blog posts out there that they didn't actually write.
A little Milli Vanilliish if you were to ask me.
Of course it wouldn't be especially dignifying to add a disclosure at the end of a blog admitting that the content wasn't yours. The only thing less respectable would be to steal content that wasn't yours to begin with.
Comments(71)