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What does your listing agent to earn the commission? Step 1 - Setting the price!

By
Real Estate Agent with Long & Foster 0225078705

Your listing agent meets with you do choose the best listing price for your home after they have pulled up all the research available. Their research should take them into tax records, appraisal records (researching private sales, and square footage comparisons) actives, solds, expireds, withdrawn listings, solds, pending sale and under contract.  That research then has to be reconciled to the current condition your home is in, and subtract or add to your listing price.  Comparative pricing.  In other words does your home have an addition, a finished basement, or a 2 car garage?  Because the others homes do! A listing agent cannot just pick the price for your home out of the air.  It doesn't work that way!  If you get a contract on your home that requires a mortgage, and appraisal will be done to see if the value they will lend matches the price sold.  The bank will not lend $25000 on a home purchase where the neighbor hood prices are $200000. They also will not go outside the neighborhood to find other homes that are a better match if there are sale comparables within your neighborhood. 

The next item is the appearance of your home.  How will the public view your home? Does your home have curb appeal?  How is the paint trim? Are your windows clean? Driveway & patio pressure washed?  How is your landscaping?  Fresh mulch? And on the interior neutral paint, carpets clean or replaced?  Paint?  Have you neutralized colors of your room?  Clutter and stuff?  What do you need to show your homes at its best, and what needs to be stored away?  Why all the attention?  Because this is just the beginning of the process! This is just the initial pre-marketing stages or selling your home.  Your agent is needs to be your advocate to get you the best possible listing price.  It has been said that 92% of all marketing is selecting the right price!  That is especially true in today's market!

Alpharetta Homes for Sale

Jim Crawford - http://www.atlantabesthomes.com/

Posted by

James Crawford Broker Associate

Long & Foster Fredericksburg Virginia

678-595-5286 Direct

 

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Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS
With lots of homes in inventory, setting the right price is definitely the key. It can overcome location, condition, etc.
Feb 18, 2007 09:15 AM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA
You're right!  For the last few years I really believe the numbers were picked right out of the air!  Strategy, service and performance is now the key!
Feb 18, 2007 10:09 AM
Ed DeChristopher
Fredericksburg Realty, Inc. - Fredericksburg, VA
CRS Fredericksburg VA

Think that Sharon and Jim have provided some very valuable insight here.

In my area of Fredericksburg Virginia, definitely a much smaller market than those of Sharon and Jim, it was very obvious that prices became too inflated too quickly.  Appreciation of property got so high (on paper) that even the taxing authorities began to question it.

Did we, as practicing real estate agents, contirbute to our own demise by listing a home for a value much greater than we really believed?  Were we being greedy or just going along with the escalating prices?  What other dynamics did we participate in?  Was one of them being realistic in the marketplace without thinking about what would happen when it slowed down?

Feb 21, 2007 10:36 PM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA
Thanks Ed, you raise some very interesting questions.  Since our market never experienced the peaks, the frenzy, and hype I can't really comment.  I do know when I went to purchase a home in Virginia a few years ago that even though I've been in real estate for many years, I was unprepared mentally for the realities of the Virginia market.  As far as I am concerned, it was a wave. Agents did what they had to to get the deals done.  In the big picture I had a lot of great years in the business that I am very grateful to God for.  I also realize that there are also low points in the cycle and we are just entering them.  They are a reality also.  Money is there to be made, I just have to adapt mentally and get myself at the new home plate.  The game has changed fields again!
Feb 22, 2007 12:04 AM