We all know that keeping in contact with our "sphere of influence" is a major factor in our success or our ultimate failure as real estate agents. If you asked 10 different people what their best marketing return has been on their invested dollar, you would probably hear 10 different answers.
Well... here's number 11!
I am a subscriber to an email newsletter provider where I can create customized emails to send out as much as I want to my database. For a flat monthly fee, I can manipulate the existing templates (which are in the hundreds) to support my existing brand image. This can be in the form of a newsletter, a just listed or sold card, an open house invitation, etc...
Do you know what the best part is? I can actually track who is looking at my marketing pieces, how many times they open the email, if they click on one of my inserted links, etc...! Now, what other form of marketing can do that?
So far, this has been worth it's weight in gold. Curious about what company it is? Check out this link. They even give a free 60 day trial if you're not too sure about the tech side of advertising. The latest example of my newsletter is available for you to view on my website.
Do you have different ideas for what is the best bang for your buck? I'd LOVE to hear about it! Let's talk! It's a win-win!
Krista Ingram
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