How do you decide what doctor delivers your baby, what mechanic fixes your car or what athletic coach teaches your child to succeed in the sport of their choice? Every day we are faced with the decision to use a “professional”. How often have we made the wrong choice based on lack of knowledge or time to do the proper research and the result has costed us more money and sometimes worse.
Choosing the right “professional” to assist us with the selling or buying process of a home, one of the largest investments you’ll ever make, is just as important, don’t you think? I have heard so many times how my Realtor didn’t do this or didn’t do that. My first response is generally “how did you find your Realtor and what made you choose them to assist you with such a big and important step in your future? The answers vary, but the decision process is generally the same. Most don’t know that there are Realtors and then there are realtors. The National Association of Realtors only allows its members to use the designation. Its members are not only bound by a “code of ethics”, but, care enough about their profession and most of all their clients to stay educated and knowledgeable about the Real Estate Industry. When you see Green, SFR, SRES, ABR and so many more abbreviations it means that Realtor takes the time to go back to school to educate themselves more in depth to better help their clients successfully
When selling your home it’s important to choose a Realtor with a strong client base and marketing plan, for example, my sphere of influence is well over 5000. That means that when I list your home everyone in my email, Facebook, LinkedIn, etc. will be immediately notified and a large portion are also my fellow Realtors who also have large spheres of influence that then become notified. This is in addition to spending marketing dollars to those we don’t know. My “Tool Box” also includes professional cleaning, photographer and staging at no additional cost.
When buying a home, you don’t want someone to show you houses, you want a Realtor that knows the market and can negotiate a price that makes sense for the home size and location and understands your needs, wants and desires enough to find YOU your “Dream Home”! I have a list of very satisfied buyers I can share with you.
So, with that being said, my advice to you is don’t choose a Realtor because it’s your neighbor, sister In-law, nephew, friends, brother, but choose a Realtor because you believe they are going to work hard for YOU and take their profession and YOU serious enough to do what’s in YOUR “Best Interest” and has the knowledge and skill to do so!
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