5 ways that HGTV can make my job easier.

By
Real Estate Agent with Long & Foster Real Estate, Inc.

5 ways that HGTV sometimes makes my job easier -

There are just as many opinions on this topic as there are belly buttons... no two agents work with the exact same clients, in the exact same market, or have the exact same experiences.  From my point of view, however, HGTV makes my job easier.

 

  1. Buyers are more willing to make a buying decision after seeing three homes, because that's what they've been trained to do by HGTV. 
  2. Buyers are more comfortable relying on me to negotiate their offer with the listing agent, because that's what they've seen on HGTV.
  3. Buyers are more likely to consider a less-than-perfect home, because they've seen on HGTV how easy it is to re-do a home completely in just 30 minutes. (Tongue in cheek, of course.)
  4. Sellers are more willing to make repairs and updates prior to putting their homes on the market, because that's what home sellers do on HGTV.
  5. Sellers are more likely to invest in staging, because they've seen the before and after difference of staging on HGTV.

HGTV isn't going away any time soon, so we might as well focus on the ways their shows can help us. That makes it easier for us to dismiss the things that may be different in our own market, such as the crowds that always visit that first open house (which rarely happens in my market).

 

We can learn a lot by asking buyers which show is their favorite.

If it's Property Brothers, for example, I ask if they have anyone to transform a "handyman special" for them. If their answer is "No," then I would ask if they'd prefer to buy one in "before" or "after" condition.

 If they prefer Love It or List It, I now ask if they want to stay in their own neighborhood when they move, the way many home owners do on that show. If not, I ask every potential home buyer what they like or dislike about their current neighborhood, because neighborhood does seem to trump home features on Love It or List It. In fact, most Crofton area home sellers really do want to stay in the area - perhaps a bigger or smaller home - unless they're relocating out of the area.

 

I suggest you tune into HGTV while you're working at the computer and keep one eye on it while you're going down your to-do list... It's a good way to become familiar with what your next home buyer or seller is watching. Chances are it will impact your next home sale!

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This infoMargaret Wodarmation was provided to you by Margaret Woda, an Associate Broker with Long & Foster Real Estate in Crofton Maryland. Contact Margaret today for general real estate information or to learn how she can help you buy or sell a home in Annapolis, Bowie, Crofton, Davidsonville, Gambrills, and Odenton. 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Nancy Chenevey 08/14/2015 02:58 AM
  2. Morris Real Estate Marketing Group 08/16/2015 12:00 AM
  3. Jeanne Dufort 08/14/2015 04:29 AM
  4. John DL Arendsen 08/15/2015 08:29 AM
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Rainmaker
93,368
Teresa Cooper
Home Solution Real Estate Services - North Charleston, SC
SC Lowcountry - Charleston, Dorchester, Berkeley

HGTV - Property Brothers, Fixer Uppers, Etc - I'm OK with.  But don't get me started on DIY TV!  I cringe whenever a potential Seller says "Can't wait for you to come see it!  We did it ourselves!"

 

Aug 14, 2015 07:15 AM #35
Rainer
133,533
Theresa Akin
CORPUS CHRISTI REALTY GROUP - Corpus Christi, TX

I catch glimpses of both but can't stand to sit and watch. Changing things in midstream drives me crazy. And like bringing a wall out 6" is going to make that big a difference and cost how much? I just go on a rant when they say well if we add this small bath you won't be able to get that ugly butt sofa. Furniture budget to me would be !! See not even watching either show and already got me riled. Great post though!! Some real some scripted!

Aug 14, 2015 08:04 AM #36
Rainmaker
1,260,716
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

After reading a number of negative posts about HGTV, reading your positive post was fun. You make some very good points - at least I assume so, since I've never watched any of the shows. 

Some day I may have to do that, just to see what all the talk is about.

But then I'd have to turn on the TV and I'm pretty sure I forgot how. Oh well.

Aug 14, 2015 08:21 AM #37
Rainmaker
663,480
Jill Sackler
Broker Associate, Charles Rutenberg Realty Inc. "Said and Done!" - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Really great spin on how HGTV affects all of us. Feature worthy.

Aug 14, 2015 08:45 AM #38
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Rich Jacobson
The Sound Realty Team - KW West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

If HGTV really wanted to make my life easier, they would simply cancel all of their shows!

Aug 14, 2015 10:37 AM #39
Rainmaker
287,166
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I am going to ditto Marte Cliff ... I've never even watched one of the shows --

Aug 14, 2015 03:39 PM #40
Rainmaker
937,814
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

The fact is that people do watch these shows - Many of my clients have said, "Oh, I saw that on HGTV!"  So it does make sense to be able to address how real life compares to HGTV.

Aug 14, 2015 09:14 PM #41
Rainmaker
826,847
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent!

I have never watched one of their shows either.

We are Weather Channel people..

Aug 14, 2015 10:41 PM #42
Rainmaker
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Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Margaret, I have had buyers tell me they should only have to see three homes, as that is all they will need.  THANK YOU HGTV! 

Aug 15, 2015 12:26 AM #43
Rainer
345,900
Anna Hatridge
Goodson Realty - Bonne Terre, MO
Missouri Realtor with Goodson Realty

What a wonderful way to share helpful information for all of us.

Thank you so much for the additional tools.

Aug 15, 2015 03:49 AM #44
Rainer
21,131
Noeleen Duffy
Claddagh Florida Properties - Palm Coast, FL

Thanks for sharing a different and positive perspective on HGTV Margaret. it makes sense to force myself to watch real estate related shows so I can ask my buyers and sellers when we first meet if they watch these shows and what their expectations are after doing so.

Aug 15, 2015 04:04 AM #45
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John DL Arendsen
TAG Real Estate Sales & Investments, ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Developer - Leucadia, CA
TAG Real Estate Sales & Investments Coastal Living

Margaret Woda You are spot on about HGTV and my son is living proof. He was commissioned to design and build a custom deck for a fix and flip investor back in '07 that was featured on HGTV.

It has subsequently catapulted his business dramatically into the high end remodeling and new build custom home business. No doubt about it. HGTV is an inspiration to a huge market of potential buyers and/or sellers not to mention the myriad RE industry stakeholders

Aug 15, 2015 08:17 AM #46
Rainmaker
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Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I agree with your post!  I am always asking clients, do you watch HGTV?  It has had a huge influence on our business, the way we work with buyers and sellers.

Aug 15, 2015 08:29 AM #47
Rainmaker
237,057
DALIA KIBBY
Keller Williams Realty Partners SW - Cooper City, FL
Selling Broward County Homes with Passion!

I enjoy watching these shows on HGTV and often think "...if only it (selling, renovating, buying) was that easy!" Entertainment for sure but also some value in all of that. Good post!

Aug 15, 2015 11:31 PM #48
Rainmaker
334,605
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

What it doesn't help is showing home inspectors rattling off repair costs for everything from a faucet repair to a brand new kitchen makeover. How much for this, how much for that. I make it really clear that that is a TV staged show. 

Aug 16, 2015 01:22 AM #49
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Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

We don't get the DIY network, Teresa Cooper, so that doesn't come into the equation for me. I'm sure it's frustrating.

Theresa Akin, you've got me smiling. But the truth is that our clients are watching and I feel it just makes sense for us to know what they're watching and develop scripts around it to help us to help them.

I really can't stand the two HGTV staples, Property Brothers and Love it or List It, Marte Cliff, but I felt it was important to watch enough of them to know what my clients were watching. It really has helped me in the first appointment and throughout the transaction to be able to tie in my minor closes with their HGTV habit.

Thank you, Jill Sackler.  

Making my life easier is not what they have in mind, Rich Jacobson, but they do. You might as well make lemonade!

Aug 17, 2015 09:29 PM #50
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Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

What a missed opportunity, Diana Dahlberg! It's good to know your clients' take-away from those shows so you can 1) use them to your advantage and 2) dispel any myths.

That's been my experience, Kat Palmiotti!  

I like that channel, too, Ginger Harper - but it doesn't help me to connect with clients and list or sell houses. Hey, we all have our own way of doing things, right?

Amen, Joan Cox! Seriously, HGTV watchers don't usually expect to look at 100 homes because they don't think it should be that hard. Many of my HGTV fans have chosen a home the first day we looked, making my job a LOT easier than it is with buyers who expect to see every home on the market before making a decision.  

Your profile photo isn't showing up, Anna Hatridge - is it just on my feed or ???

 

Aug 17, 2015 09:43 PM #51
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Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Congratulations, Noeleen Duffy, you're on the verge of 10,000 points! I remember how excited I was when that happened, and each 10,000 after that. I just clicked "follow" and hope to get to know you as you go after your next 10,000.

Congratulations to your son, John DL Arendsen. That's awesome! The first time I became aware of the HGTV effect on my buyers was over 10 years ago when a home buyer said to me, "Aren't you going to say YOU GOT THE HOUSE!" like they do on HGTV? You'd better believe that was a wake-up call for me, and I've used those words ever since. That's when I started watching that network more often... then I started developing scripts for different situations based on the different shows.  

Amen, Mary Hutchison, SRES, ABR! We might as well take advantage of what our clients are learning from HGTV, right? (And immediately dispel the myths.)

One of the things I enjoy about those shows, DALIA KIBBY, is that they don't require concentration. I can have them on in the background while I work at my computer and still pick up on what they're doing. 

I'll bet a lot more people are getting home inspections than before HGTV, after seeing the kinds of problems that can be uncovered, @Scott Seaton. (Sorry, but I can't seem to tag you, Scott.)

Aug 17, 2015 09:58 PM #52
Rainmaker
1,260,716
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Margaret - That's good thinking. You can hardly respond to what they've "learned" if you don't know what it is! I really admire how you're turning those TV shows to your advantage. 

Aug 18, 2015 02:30 AM #53
Rainmaker
772,657
Jan Green
HomeSmart Elite Group,Scottsdale, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

The topic of HGTV is a part of my 5 person speak person panel where we discuss why the public is so keyed into watching and learning about RE on TV.  The public is so ingrained into watch it that they think it's gospel! 

Aug 18, 2015 02:27 PM #54
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