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Facebook Fridays - A Waste of Time or Money in the Bank?!

By
Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anitaclark160@gmail.com

Facebook Fridays - Courtesy of Anita Clark Realtor


Someone mentioned to me the other day that Facebook marketing is a waste of time and it does not work. I agreed with them. Not because I believe what they said but because I know the methodology they have used is not going to increase the bank account or bring prospects their way. Throwing an article on their FB page once a week then forgetting about it until the next week and continually repeating that cycle is not going to give consumers any incentive to call or email for real estate assistance. 

Facebook dark posts work (Kyle Reyes has blogged about this on AR a few times), joining and engaging in local FB groups works great, creating niche pages can work well, taking advantage of videos/photos can score big, and even community pages can bring in the biz. Over 1.3 billion people are using Facebook...reach and convert your share before someone else in your community does!

You do not have to engage on FB everday! Spend 5-10 minutes every few days and you will be surprised how effective your presence can become. It is definitely time well spent and well worth the effort! 

As always, PLEASE stop by the Facebook Fan Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a minute and return LIKE those that stopped by your Facebook Fan Page. Helping each other helps us all on social media...enjoy Rainers! 

Facebook Likes

 

Jason Stanley

Stanley Homes Inc.

 

Dawn Loding

Dawn Loding Realtor, Keller Williams Realty New Braunfels, TX

 

James Brockway

Brockway Realty, LLC

 

Angela Lazazzera

Angela Lazazzera - Prudential Sterling Properties

Tammy Todaro

Tammy Todaro of The Kuney-Todaro Team Re/Max Executive Realty


Happy Facebook Fridays, Rainers!

There are some killer tips this week that I hope you take a few minutes to peruse. Wherever you are in your FB walk, I know you will find a nugget or two that you can implement. As always Rainers, you get out of social media marketing what you put into it, so why not get serious and use it to grow your biz!

Feel free Rainers to share what is working, what is not, and anything else Facebook related that your heart desires. I hope you find plenty to crow about, try out, or just gain a bit more knowledge from the articles below. 

As always, enjoy Rainers! ;-)  

Happy Facebook Fridays!


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote other Rainers, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through social media.

As a quick reminder, when you visit a Facebook Fan Page (like the 5 listed above) make sure to LIKE their fan page from your personal page or the LIKE Counter on their page will not increase. Then go back and LIKE it and comment from your Fan Page so they have an easy way to track back and reciprocate on your Fan Page.

FREE Offer...If you have not already been featured, please leave the URL to your FB Fan Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

Comments(82)

Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

 Maureen: I think that happens all the time which is a shame because the Like will not register unless it is done from the personal page.

The fire burns brightly. Thanks Fred. ;-)

Debra: You have quite a FB following! You are on the list in 2 weeks.

Jul 25, 2015 09:01 PM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Anita Clark I did check out this 'crew' of Usual Suspects once I cleared out of AR land. Keep 'em coming! Thanks!

Jul 25, 2015 11:19 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

 

Jul 26, 2015 12:01 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

 I am glad I didnt miss your post, thanks to Kathys Weekly round up!

Jul 26, 2015 12:15 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Sandy/Norm: You are awesome...thank you for taking a few minutes to visit other Rainer FB pages.

Woot, Woot...thank you for inclusion in your weekly list, Kathy.

Thanks Kristin. Headed over to thank Kathy on her post.

Jul 26, 2015 01:47 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Anita, just like a plant, if we only water it when we feel like it, we will kill the plant. FB does work only if we are intentional and engage. Thanks for another great reminder why we need to spend time on FB on a regular basis. I received a referral last week from another Realtor in NJ only because she's been following me.

Jul 26, 2015 02:25 AM
Debra Peters
Referral Realty - Manorville, NY
NY Real Estate Salesperson

Anita Clark I thoroughly enjoy reading your posts. You always provide valuable information. Thank you!

I'm not sure if I have been featured, if not my FB page is

http://www.facebook.com/homesonlongisland

 

Jul 26, 2015 07:40 AM
Deb Kirschbaum
MB/Priority Properties, Inc. - Denver, CO

Thanks for the post!  I need to use my FB page more.  

Jul 26, 2015 08:59 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

 Beth: It definitely works...kudos to you for getting new biz from your FB presence.

So happy you enjoy them, Debra. I have you on the list for 2 weeks from now.

Deb: It definitely works...I always appreciate the new clients I get from FB.

Jul 26, 2015 11:51 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I'm trying to be more consistant about this. I have a few community pages up and running and love the way they are growing in membership. 

Jul 26, 2015 12:01 PM
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

I try and do my 5 min a day but need to get more personal engagement vs just information based.  

Jul 26, 2015 12:15 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Just a matter of time before the leads start coming in from those pages, Karen.

Tammy: That is the hard part for many of us. Conquer that and consumers will come.

Jul 26, 2015 07:46 PM
Gary Meek
Living in Sacramento Team - Roseville, CA
(916) 995-9385

I have yet to gain any business from FB.  But, I also know that I do not use it as I should.  I have several of our agents who have had numerous opportunites to gain business ia there posts, followers or their engaement with old friends via FB posts of their own as well as their engagement in different groups.  It works if you work it, pretty much like any other form of marketing and lead generation.

Jul 27, 2015 01:14 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Anita - You are right in that any marketing you do will require time and effort. One must make the effort to use Facebook as part of their marketing in order for it to be successful.

Jul 27, 2015 05:34 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You are exactly right, Gary. If we work it...it can work for us.

Very true Troy. If it is worth doing we will find a way too.

Jul 27, 2015 08:22 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good Wednesday morning  Anita Clark -

I'm running way behind in comments.  I'm logged in and ready to head over and connect with your Facebook friends.  

Jul 28, 2015 09:59 PM
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

Another great post, Anita Clark.  I learn so much just from reading your posts!  I believe it is time for me to step up my facebook education. :) 

Jul 29, 2015 02:45 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

John: That's the good thing about Facebook Fridays...you can stop by any day of the week! ;-)

No time like the present to get things done, Christina.

Jul 29, 2015 07:35 PM
Debra Peters
Referral Realty - Manorville, NY
NY Real Estate Salesperson

Social networking can be very time consuming, and although others feel Facebook is a waste of time, it's the consistency that really matters. If you are going to use any type of social media, such as Facebook, twitter, etc., you need to stay active on the site. I am active on Trulia and actually had a client call me for a listing appointment. The home is closing next week. It takes a long time, but it's worth it!

Jul 30, 2015 10:36 PM
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

I believe every lead generation takes time and consistency. Why not focus on FB when it is the number #1 social media giant with over 1.3 Billion members. 

Jul 31, 2015 10:38 AM