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Referrals: The least costly form of business generation.

By
Real Estate Agent with Bucci Realty, Inc. BK3064647

We all like to receive referrals.   Referrals from past clients, business contacts as well as other agents.  That is one of the strengths of belonging to professional networking sites and groups.

Over the weekend I referred a seller lead to a real estate agent who is a member of ActiveRain (although not very active).   Still, this agent was in the right location.   We all know how important local knowledge is for real estate success.

I explained  that the contact requested the initial contact be by email rather than phone calls.  I did not go into the details as I thought it was not necessary.

One day later I received an email from the referral agent.   It said to have your contact call me if they  want to talk to me about their house

I advised the prospective seller of  the response.

The reason for the contact request by email was simple.  Seller works 12 hour shifts over night.  Seller commutes one hour each way to work.   Seller has already moved.  Seller did not want to be inundated with phone calls.

This listing is practically gift wrapped green!     

I passed along the response from the  agent.   My response was I would forget about this agent.   I suggested I would look for another real estate agent.

Still, they will wait and see the response received from the other agent.   I sent them an email explaining why the seller preferred email contact initially.

I do not do business this way.  

If a prospective or current client has a preferred contact method or time I will  accomodate if possible.  

Referrals are the least costly form of  business one can generate.

From my position as a referrer, your response to my referral is an indicator of your service to clients.   I think I made a mistake in this case.

By the way, if you are looking for a referral agent in central Florida including Melboure and Viera, I am available!

 

Image courtesy of audfriday13 at FreeDigitalPhotos.net

 

 

Posted by

Gary L. Waters, is a Florida licensed real estate broker associate with Bucci Realty, Inc. in Melbourne, Florida.  

 Call or text me directly at 321-693-3850.

 

 

 

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Comments(47)

Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Barbara-Jo Roberts Berberi, MA, TRC - Greater Clearwater Florida Residential Real Estate Professional - It is really a compliment to be remembered by clients. Have a great day!

Nina Hollander - 75% is a level any of us would love to have.  Thanks!

 

Jul 27, 2015 11:52 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Jan Green - I do it every single time - method and best time of day. have a great day!

Mike McCann - Nebraska Land Broker - Thanks. And if I ever find someone wanting to give up the palm tress you are my man in Nebraska!

Jul 27, 2015 11:53 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Michael Hinchliffe - I agree.  I am not a fan of texting but I will do whatever the customer/prospect wants if at all possible. Have a great day!

Jul 27, 2015 11:54 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Carla Muss-Jacobs, Principal Broker/Owner - I appreciate referrals as well. A referral means that you already have some credibility and are not proceeding cold. Have a great day!

Jul 27, 2015 11:55 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Era- Shonté - Thanks.  And thanks for following me. I will reciprocate. have a great day!

Jul 27, 2015 11:56 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Royanne Mitchell - So true....a gift, really! Thanks for the follow as well. have a great day!

Jul 27, 2015 11:57 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Kathy Streib - It really must be nice to be in  a position to turn them down with a "have them call me if they want to talk to me!"  Have a great day!

Jul 27, 2015 11:58 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Gloria Todor - My guess is this agent does not understand the younger generation.  Have a great day!

Jul 27, 2015 11:59 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Gary, 75% is not hard to achieve if you are systematic about working your past client sphere and SOI. I think the problem is that most agents don't put those systems in place. In 2010 when the Charlotte market's bottom fell out, 90% of my business came from my repeat and referral area and I still earned a six figure income that year. Those clients kept me alive in the bad years in a big way when little new business was coming in.

Jul 28, 2015 12:01 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

I contacted a very active Active Rain member in Tucson last year with a seller referral and they let me know that the price point was too low for them to work with and they gave me the name of another agent. I was pretty taken back by how snobbish and rude they were. 

Jul 28, 2015 01:56 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Nina Hollander - This is a lesson all young/new agents should learn early on.  Many of us experienced agents need to as well. Thanks!

Nicole Doty - Gilbert Real Estate Expert - Amazing! I can not believe anyone looks at a referral in any way other than a positive smiling thank you!  Have great day.

Jul 28, 2015 02:09 AM
Robert Hicks
United Country River City Realty - Savannah, TN

Wow.... Weeding out the herd..

Jul 28, 2015 03:45 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Robert Hicks - True and the herd grows as the market improves!

Jul 28, 2015 05:48 AM
Morris Real Estate Marketing Group
Morris Real Estate Marketing Group - Toronto, ON
Marketing for realtors made easy!

Hi Gary, at Morris Real Estate Marketing Group, we believe that the best way to generate business and become successful, is by employing systems that will help you generate referral and repeat business. What keeps the referral machine going, is finding the preferred method to communicate with a client and more importantly tailoring the message to the client. Kudos for listening to the client and congrats on the referral and listing. 

Jul 28, 2015 07:57 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Lina P -thanks. I agree. By the way, welcome to ActiveRain!

 

Jul 28, 2015 08:24 AM
Morris Real Estate Marketing Group
Morris Real Estate Marketing Group - Toronto, ON
Marketing for realtors made easy!

Thank you Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC ActiveRain is a fantastic community, and I am very happy to have joined and getting to know everyone here. Please share your knowledge and tips with me.

Jul 28, 2015 08:26 AM
Gloria Valvasori, Accredited Senior Agent
BETTER HOMES AND GARDENS REAL ESTATE SIGNATURE SERVICE - Mississauga, ON
REAL Experience | REAL Commitment | REAL Results!

When I get a referral I always ask what method of communication they prefer intiallly, and I respond to them ASAP... They need to know that I am prompt in my replies, as that is how I work, providing them outstanding service!

 

Call me if you need an experienced and ethical agent in the Toronto area. 

Jul 29, 2015 08:06 AM
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC 

Very well said it is perhaps one of the most important parts of being successful in business.

Jul 30, 2015 12:46 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Gloria Valvasori - Your approach is the professional approach.  Have a great day!

Jul 31, 2015 12:18 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Alan Kirkpatrick - Thank you very much.  It is one of the most important parts and the easiest to work. Have a great day!

Jul 31, 2015 12:19 AM