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An Excellent Way of Keeping The Santa Barbara Brand Alive & Well!

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Services for Real Estate Pros with Napa Consultants DRE00893924

www.napaconsultants.com

We had an appointment on Coast Village Rd which some identify as Montecito/really in Santa Barbara, one of the Santa Barbara County communities known for it great school districts and movie stars who have homes there.  This Mazerati beauty caught our attention.

 

It is also home to many estates and magnificent views of the ocean and the mountains.  Living is the City of Montecito means that there are additional taxes to be paid for the prestige of living there.

 

We were parked in Santa Barbara on Coast Village Road which technically is the demarkation line between the City of Santa Barbara and Montecito.  Santa Barbara city includes all the beaches and beach front streets on the coast.   It is one of those interesting quirks that keeps the Santa Barbara brand alive and well.

Written by Ron & Alexandra Seigel- 

 

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

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Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

That sleek vehicle is eye grabbing for sure Ron and Alexandra! My sons would be oohing and ahhing over it for sure. I love being a tourist and shopping at the beachfront stores when visiting the coast.

Jul 29, 2015 11:00 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

That is a very fine looking car too! I would be proud to be seen in it...

Jul 29, 2015 12:37 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra I thought Ron traded his car in for the Maserati, one of my favorites too:), Endre

Jul 29, 2015 03:45 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning A & R. Love the street scene and even the car. I remember the ocean views as we drove the coastline. Our trip to that area was very special.

Jul 29, 2015 06:53 PM
James Dray
Fathom Realty - Bentonville, AR

Good morning A.  What a beauty.  I would love to drive one but I can't afford to buy it...  

Jul 29, 2015 08:17 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Good morning, Alexandra and Ron --- while the car is beautiful it doesn't quite compare with the architecture that is the backdrop in your photo that, for me, is a big part of the Santa Barbara brand.   

Jul 29, 2015 09:52 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs I agree with you..From the LA point of view, most people think of Montecito as the desirable place to live, like most of the US thinks Beverly Hills and Malibu when it comes to So Cal.  Way back when, Santa Barbarba, the city drew the border lines by making sure they kept the best parts from Montecito to Goleta, so that the 4-10 blocks off the beach are in the SB are part of SB.  Nationwide and globally everyone knows Santa Barbara, they don't know Montecito, and yet a Montecito home is more expensive than an equal Santa Barbara home...with the ocean view, etc...LOL  A

Jul 29, 2015 09:58 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. no, we just admire it.  That is good enough for us.  We are happy with our car brand. A

Jul 29, 2015 10:00 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I am happy with my SUV but that car is a beauty.  Haven't been to the beach this year, still time maybe after school starts we will head to a beac.

Jul 30, 2015 02:34 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Funny the whole "car thing".  This is a nice looking car but I would never have known it was anything special. Just another silver, small car to me, LOL!

Jul 30, 2015 02:35 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Tara I agree with you, and once upon a time cars did look different, now they all seem to look the same.  A

Jul 30, 2015 02:42 AM
Roy Kelley
Retired - Gaithersburg, MD

I hope you are having an outstanding day.

It is very hot in Maryland and we are currently having a severe afternoon thunderstorm.

Jul 30, 2015 03:14 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley We have marine layer weather, and the sun will show up this afternoon.  After the heat and humidity we had, I welcome this weather.  A

Jul 30, 2015 03:25 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I would tend to agree with Michael Jacobs .

Jul 30, 2015 05:47 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Tammie White I hear you, and I agree with you, but the psychographics of Montecito includes showy cars, alphabet soup purses, lots of bling, nannies, taking kids to schooletc...not Santa Barbara.  This of course, is just this part of the community, the other two parts are completely different.  Got to love all of them, they keep the economy and the work force busy.  A

Jul 30, 2015 05:53 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I just came home from Walmart.  I didn't see a single Mazerati parked in the parking lot!  What's up with that? 

Jul 31, 2015 10:04 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Keeping this whole thing alive may be tough at times, but if you pull through it, miracles can happen!

Jul 31, 2015 02:06 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Haha! I love your humor, Myrl! I have a sense of humor about discount shoppers and all the walks of life you see lol. Myrl Jeffcoat

Jul 31, 2015 02:08 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Also, I haven't heard the word psychographics in a long time, but it fits very well, I must say

Tammie White

Myrl Jeffcoat

Jul 31, 2015 02:11 PM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

The  Mazerati certainly would have caught my attention and reminded me of where I was.....

Jul 31, 2015 07:03 PM
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