Signage is a very important element in marketing real estate. People read signs. People remember signs. There are some signs that make an impression upon people who are searching for a real estate agent.
Here is one of Lorraine’s latest signs with her slogan on a rider on the sign. I love that rider because NO ONE ELSE CAN LEGITIMATELY USE IT. THERE’S ONLY ONE MOST FREQUENTLY HIRED!!!
However, I have noticed one agent in our town now using “the most frequently referred” and it’s questionable because I don’t know how that is tracked!!! How does one know how many referrals any other agent receives? Hmmm….
As I have stated many times, I use online and offline marketing to complement each other. My next marketing addition will be to have a photo taken with the new buyer of a property holding the sign; and a photo of every listing with the past homeowner whose house we listed holding their appropriate sign.
Those photos will be displayed in blog posts written after the closing of the home. The photos of the clients holding their respective sign will go on a postcard announcing the closed transaction of that property for that agent.
Just thought I’d share our next marketing addition….
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