Let's be honest--there's a little bit of a penny-pincher in all of us.  In a down market, we're all looking for ways to get the best bang for our buck.

I wanted to share a trick that I’ve learned which can provide agents a big advantage in securing a listing for a very small investment.  We’ve probably all heard a lot about single-property websites and there is a definite advantage to having one.  Through a single-property website, an agent can demonstrate to an owner that they will showcase their home where it matters most—on the internet.  There are many other advantages to single-property websites, which I will not outline here.

You’ll see some providers charging $40-$50 for a single property website, however, you can create a very attractive site with a unique domain name for under $10.  Paying under $10 for a single-property website is a very good return on investment both for securing a listing and tracking marketing activities.  Here’s how you do it:

Register a domain name at www.GoDaddy.com (typically $9.99) (could be the address of the property or anything recognizable or distinguishing about the home).

Create a property profile for Free on vFlyer, Postlets or RealBird.

Note the URL where your listing is posted on vFlyer, Postlets or RealBird.

From your GoDaddy account panel, forward your domain using a 301 redirect to your URL you copied down from vFlyer, Postlets or RealBird. 

The bonus is that your listings will be syndicated to several other national listing websites.  Additionally, you can track how many visits you’ve received from your offline marketing using the unique domain you’ve selected.  You may also track offline lead generation by posting a sign rider with your catchy website domain. Not bad for 10 bucks and about 15-30 minutes of effort. 

If you've found this advice helpful don't forget to join my Real Estate Website Review Group and submit your website for some free marketing scrutiny!