Tip Of The Week: The Secret? Write A Two-Sentence E-mail.

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Services for Real Estate Pros with PropertyMinder, Inc.
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Twice a month, send a personal one or two sentence email to your entire database.

This is an easy (yet effective) way to get in touch with past clients, new leads, and build (RE)lationships that last.
 

In your Client Relationship Manager select “Contact List.”

Set the contact salutation to be “Hi or Hello (First Name)”
 

We suggest you do not choose a graphic template.  
Keep the email plain text so that the message looks like it came from your personal email account.

Think of making this as personal of an email as possible.
Would you use a template to write a friend or a client that you just closed a transaction with recently?

Basically, send an email the same way you would send to someone close to you.
 

Here are a couple of examples of what we mean:

Hi First Name,

I just wanted to say hello and see how you are doing. I hope everything is going well.
Looking forward to hearing back from you.

Or

Hi First Name,

How have you been? I would love to catch up with you.
Talk to you soon,


Yes, it can be that short and that conversational and informal in tone.
For this reason: People feel obligated to respond to a personal inquiry.

The more personal the email feels, the better response rate you will get.

Your warm, personal email exchange with your clients will last in their minds far longer than an article that you found online.

Referrals come from people that care about you and want you to succeed.
Referrals come from people that think of you first when someone they know needs a real estate agent.

So if you want more referrals, start by getting to know everyone in your database on a personal level.

Lasting relationships with your database are (RE)alationships.

The more you have…
…the more your business will thrive.

Have a wonderful week,

PM's Community Management Team

anna@propertyminder.com

  408.213.4658

P.S.- Looking to brush up on your marketing know-how?
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Rainmaker
691,056
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Great advice. You need to stay in touch with clients and show them that you care about them if you ever want to earn referral business from them.

Aug 04, 2015 05:59 AM #1
Ambassador
448,167
Bob Haywood
McGraw Realtors - Owasso, OK
BobHaywood.com

Great tip.  I like the thought of not using the template.  Good advice!

Aug 04, 2015 06:37 AM #2
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Hi Troy Erickson and Bob Haywood - thanks for the positive feedback!
We're so glad to hear you appreciate our advice and find it worthwhile.

Hope you're both having a great week so far!

-PM's Commuinty Management Team
408.213.4658

Aug 04, 2015 10:19 AM #3
Rainmaker
1,223,955
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Nice idea - as long as you're willing to take time to respond if they do! 

Aug 04, 2015 12:45 PM #4
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Hi Marte Cliff - we can't agree more. It takes discipline and an open mind. 

How's your week going? Hope all is well!

-PM's Community Management Team
408.213.4658

Aug 05, 2015 04:13 AM #5
Rainmaker
1,023,240
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

It takes a few seconds to send the email like that. Thanks for reminding. I have to follow up with past clients more often.

Oct 12, 2015 06:41 AM #6
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Hi Inna Ivchenko - You're very welcome! Hope you're having a great Monday!

-Tim
408.213.4668
tim@propertyminder.com
PM Marketing

Oct 12, 2015 07:04 AM #7
Rainmaker
1,023,240
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

And this said so well: ''Referrals come from people that care about you and want you to succeed.
Referrals come from people that think of you first when someone they know needs a real estate agent.''

Oct 12, 2015 07:32 AM #8
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thank you Inna Ivchenko !

Oct 19, 2015 08:05 AM #9
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