Marketing To Buyer Agents Is Called Seller Representation | Our Job!!
When we sign the listing agreement with the seller, we promise them that we will sell their home at the best price, terms and conditions.
And the best way to achieve it is:
Market the Home to Buyer's Agent!
And if Barbara Todaro says so, we better believe it - and do it!
Listing agents are marketing agents. We market to buyers, and we expect every buyer to have already secured the services of a buyer agent. We market to buyer agents, and we depend upon them to show our listings.
Not all listing agents have that mindset. Many listing agents market to buyers with the attitude that dual agency will be the tool that will lead them to a sale on their listing. The waters can get mucky when there’s no guidance available for either listing or buying side.
Marketing to buyer agents via agent open house events; via MLS by providing all of the information needed for a comfortable presentation to a buyer by their agent; via networking with buyer agents and having discussions about inventory that may satisfy their buyers’ needs is how we accomplish this.
We rely on buyer agents to provide the buyers that we need to deliver our sellers to the closing table. We provide full cooperation and as much guidance, information and documentation as needed to satisfy the buyer and buyer agent.
We represent the seller, and a major portion of that representation includes promoting their property to other real estate agents. We market to buyer agents, in as many ways as possible. That’s good seller representation.
Just another thought for today….
Barbara Todaro, sales manager of RE/MAX Executive Realty
Team Leader of The Kuney-Todaro Team
308 W. Central St
Franklin, MA 02038
508-520-9881
www.todarosellsfranklinma.com
Copyright © 2015 The Kuney-Todaro Team
All Rights Reserved
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