Promises! Promises!!
Today I was the unwilling road partner of a loaded, double dump truck barreling down the freeway just over 70 mph in heavy rush hour traffic. The speed limit is 65, so that doesn’t sound like so much, but when the truck is passing, hogging the left lane, cutting people off, tailgating…somehow that sign on his very dirty back bumper doesn’t ring true. “Safety is my goal”.
“Safety is my goal”. Hm. Probably didn’t keep his New Years’ Resolution either…
It got me thinking about other promises we make as professionals that we don’t always follow through on. And, even more than that…the promises one can take for granted through customers’ expectation.
Some are obvious – like, “I’ll get you those comparable listings by noon.” But, do you answer your phone, return calls, reply to email? I’m sure our clients have that expectation.
What about…when a client walks in the door just at closing time, versus first thing in the morning. Do they get the same service? What about the client that calls at 8:00 Friday night? Do you answer the phone with a happy lilt to your voice, or let it go to voice mail?
This post has quickly veered into communication techniques, but can easily go other directions.
Are you a safe and cautious driver if you have clients in your car? Are you a safe and cautious driver at all times, or do late appointments have you running yellow lights and speeding?
What about that listing appointment when you beat out 2-3 other agents because of the promises you made. Are you following through? Are you committed? Are you obeying the Code of Ethics?
I think it all boils down to a lot of our initial communication. Have that talk with your clients and manage their expectations. Above all, follow through on your promises.
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