Special offer

Real Estate Blogging Tips - Overcoming Writer's Block

By
Services for Real Estate Pros with Jessica Cates Creative

So you’ve got a real estate blog – go you! That’s a great first step.

 

Now it’s on to the daunting task of actually blogging - as well as promoting your blog and driving traffic back to your site – another step that comes with it’s own share of challenges. Let’s start with overcoming the first hurdle: writer’s block.

 

I have a real estate blog, but… when I try to come up with content ideas, I draw a blank.

Ah yes – the ole’ writer’s block curse – a very familiar hurdle that all writers experience at one time or another.

real-estate-blogging
When you are staring at the cursor, trying to figure out where to start, try one of these three exercises:

 

Make Time for a Gibberish Session

What is a gibberish session? It’s an exercise that I just made up a name for where you block out a chunk of time, say 30 minutes, and write down whatever comes to mind when you think about your main blog topic. Your end result doesn’t have to be logical (or even make good sense), but sometimes simply putting pen to paper or fingers to a keyboard can start you off on a tangent that produces all kinds of great content ideas. I make it a point to jot down miscellaneous topic thoughts and expand on them via gibberish session on a bi-weekly basis. When I wrap up my session and organize my thoughts, I almost always end up with a list of a dozen (or more!) great blog post ideas.

 

Step Away from the Computer 

Computers are awesome tools – but sometimes sitting in front of one for too long can kill your creativity. Go for a walk around the block to clear your head or work on a completely different project for a while. Coming back refreshed will rejuvenate you and set you up for better content production. If you’re in a time crunch, try swapping out the computer for pen and paper and see if a different medium produces better results.

 

Brainstorm

This one is similar to the gibberish session but instead of thinking broadly, this exercise helps you get more granular with your real estate blogging. Write down a word or two that describes a common question or concern your clients ask you. Put a circle around it and start brainstorming topic ideas based on related concepts, questions or concerns. Not every idea will be a winner, but buried among the not so great ideas, you’ll find some hidden gems. Run with those ideas and blog away!

 

Pro Tip:
As you read other agent blogs and industry news that you find interesting, think about ways that the information applies to your business and use that content as an idea spring for a blog post.

  

Stay tuned! A blog post focused on what to do if you simply don’t have time to blog regularly is coming soon.


Got a great blog but stuck on the title?  

Download our Blog Title Brainstorming Worksheet


 

Posted by

Jessica Cates

Connect with me on LinkedIn

 

Comments (5)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Great points that you make here.  Sometimes I just need to step away and that helps me.

Aug 08, 2015 03:02 AM
Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

Hi Jessica, great tips for us bloggers in Ar land..tks for sharing

Aug 08, 2015 03:05 AM
Jessica Cates
Jessica Cates Creative - Gilbert, AZ
Real Estate Marketing Expert + Blogger

It's such a frustrating feeling when you're just watching the cursor blink... but sometimes a walk around the building is all you need to reset and get those fingers moving again!

Aug 10, 2015 05:07 AM