I am not interested in discussing politics right now and I'm not endorsing John McCain for President. (Sound Familiar?)

mccainspaceJohn McCain launched his Presidential campaign website this weekend. The design of the site is fabulous. At first glance it appears to be very similar to Barack Obama's seminal site. There is a blog. There are some well done, very high quality videos. There is "McCainSpace," which is an obvious play on MySpace and appears to be the beginnings of a vertical social networking site. But the similarities stop at the visuals.

As I did on Barack Obama's site, I signed up for a McCainSpace account.

On my.barackobama.com I was able to sign up for a blog account and post within seconds. Here was my first test post. On McCainSpace, this was not so simple. The sign up process is a three step process - the last step being email verification. I filled out a form that included more personal information than I would have to give on any other blog platform, including address, city, state and zipcode. When I tried to activate the page, I was presented with an error message. I've been trying to get it approved for the past 30 minutes, but with no luck.

It does not appear that this is ready for prime time. They may have been in a hurry to get something out in response to Obama. When I'm able to get my McCainSpace site verified, I'll post a link to my first attempt here in the comments.

Further evidence that this may have been hastily thrown together can be seen when you click on the John McCain's Blog link. There isn't actually a blog there yet. It gives some great instructions on how to create your own blog, and a message that McCain's blog will be coming soon, but no actual blog. It also talks about joining the "Virtual Town Hall Via YouTube." Again, on first glance, I was excited. But I then found that only a few McCain hand selected videos would be presented to the public.

get codeAlso, one of the things that was brilliant about Obama's site was how his video section was set up. Each video has controls to allow you to get the "embed code" to put that video on your own site. [see the graphic to the right] McCain's site does not allow you to share his videos, email direct links to the videos or embed the videos into your own site. It's very difficult to mount a viral campaign if you don't allow information to be easily shared.

Overall, the impression I was left with from McCain's site, as it stands now, is that I was being spoken to, not spoken with. It was like looking at a well designed, but static, real estate website, as compared to reading a well done real estate blog. JohnMcCain.com has the appearance of Web 2.0, but is clearly a work in progress. He has a good deal of work to do before his site will have that "power of you" feel.

 

13 Comments on John McCain: This Post Is NOT About Politics

FEB
19
2007
427,851 Points 90 Featured Posts Outside Blog

OK. I was finally able to get McCainSpace to verify my account. The link is http://jwturner.johnmccain.com

The page came preloaded with a fundraising goal set to $200. A bit presumptuous. I tried editing it down to zero and think it will work, but the site is not dynamic. What I mean by this is that the changes are not instant. I also tried to hid my email address and location, but when I submit a change, any change, the following message is displayed, Your information has been saved and should be available on your site shortly.

After several minutes, I finally went in to "delete" the fundraising message. But the delete button doesn't work. So, I made it private. But that didn't remove the fundraising plug, just hid the total dollars donated from public view.

There is also no "logout" link on the site, and it appears to be sensing my ip address, so unless I go delete some cookies, I can't view it as you will view it.  

10:43am • #1
264,753 Points 67 Featured Posts Localism Sponsor Outside Blog
Oooh! Another site that I need to check out.... I am impressed that the politicians are thinking outside the ballot box... or ARE they?
1:09pm • #2
427,851 Points 90 Featured Posts Outside Blog
Marianna, definitely go check it out. I'd love to hear your take on the "feel" of the site compared to Obama's. The use of technology is different, and in my mind, generates a different kind of energy around it.
2:18pm • #3
144,132 Points 7 Featured Posts Outside Blog

Jeff,

Thanks for the post. Clearly everyone wants in, not everyone is ready!

6:42pm • #4
110,235 Points 26 Featured Posts Localism Sponsor Outside Blog
I don't like it nearly as well; it's more like a PC; Obama's is like a MAC :-)
9:04pm • #5
427,851 Points 90 Featured Posts Outside Blog

Carole... OK, that was hilarious.

William, no, clearly not everyone is ready. The key ingredient in the success of viral campaigns is that information can flow freely, without restriction. McCain and Clinton are still grasping firmly to control of information. There are lessons to be learned here. 

10:16pm • #6
FEB
20
2007
6 Featured Posts

Jeff,

Your blogs have it: info & humor, what else is there?

Here in New Hampshire, a social worker from Rochester, NH won a congressional seat out of nowhere. Yes, she's very sharp, but influential BLOGGERS raised her to the top. Who needs campaign money when you've got elite bloggers on your team?

Sue 

7:31am • #7
427,851 Points 90 Featured Posts Outside Blog
Sue, I think blogging is going to have a profound impact on the next election, especially as the candidates arm their constituency with the tools to spread the word themselves. This is why Obama's site is, right now, better suited for viral marketing. His use of the BrightCove platform for his video was a good choice. It's high quality and allows him to syndicate the content as well. 
6:20pm • #8
6 Featured Posts

Jeff, it reminds me of that old shampoo commercial..."and they tell 2 people, and THEY tell 2 people, and so on, and so on..."  Are you too young to remember that one??

Sue 

9:04pm • #9
427,851 Points 90 Featured Posts Outside Blog
Sue, I'm 45 and lately I feel like I'm too OLD to remember ANYTHING!  :)  Yes, I have a vague recollection of that commercial.  The best advertising has always been viral. The Internet just makes it simpler.
10:42pm • #10
MAR
17
2007
110,235 Points 26 Featured Posts Localism Sponsor Outside Blog

I don't know if you read the Wash Post but I saw an article today that made me say what were they thinking! It's about the candidates putting typical videos on YouTube.  Here is the link (at least until the POST moves it LOL)

They clearly don't get it; know your audience! LOL

6:48pm • #11
110,235 Points 26 Featured Posts Localism Sponsor Outside Blog

PS: In case they move the article and the link stops working, this John Edwards video is priceless:

 

6:55pm • #12
MAR
18
2007
427,851 Points 90 Featured Posts Outside Blog

I'm still rolling on the floor laughing. Now you know why I'm bald!

And, no, they don't get it. 

12:29am • #13

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Jeff Turner

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