If Print Media is Dead, How will I Market a Horse Property ?

Michael - Of course you need to know who your target market is, and direct your marketing towards that. Social media can help, but you need to advertise where horse people go, where they search online, or in the publications they read.

There are a number of Equestrian Property Search platforms out there for you to choose from. If you put yourself in the shoes of a consumer, and just enter in the search terms relevant to your market, you will most likely find a couple that rank well for your area...

Michael J. Perry - I am sure there are some ways in which you can send direct mailers - or even use EDDM to make it cost effective.

As much as I like to advertise online only. I believe Print Media is still alive! It just needs little tweaks here and there.

Great question about print. I like a personal contact approach. Find the top agents in your area and call them personally to promote your new listing and ask for their advice. Chances are they know someone who is the right buyer for your new listing. By reaching out to them for mastermind you can build a stronger relationship with the purpose of selling your properties faster.

I am familiar with sites like

https://www.horseproperties.net/

Also hang a HORSE PROPERTY RIDER ON The sign....

Good lick,

Sam Shueh

Put it on the MLS, syndicate your listing, put it on YouTube, create other blogs.

I think print ads still work. There is something about a "tangible" photo on a piece of paper. Look at the retailers - they don't tire of sending out fancy, glossy catalogues and flyers.

Print media is not dead, it just has a bad ROI. For the 10% who do not use online access to information or listings, it is a high price to pay.

Lots of great ideas from our AR family.  If the property is most likely to be attractive to folks under 50-  on line would be the place to go.

While most people use the internet to find homes/etc, some still use print (I still subscribe to the daily newspaper).  I would give that a shot as well.

There are so many wonderful options these days, but it does complicate our jobs, doesn't it?  

I don't believe pictures will go out of style at anytime. Home on the range works!

I have found blogging and social media to be quite effective for myself.  The only print advertising that I use is for some brochures for listings.

Advertise in The Chronicle of The Horse (http://www.chronofhorse.com/)

I'm a lifelong equestrian, that is the most read publication :)

I think you have been given excellent ideas! Good luck with the property!

You may need to purchase some mailing lists to target prospects for this property.

I like  your idea of being active in Facebook groups.

You should pull up less expensive equestrian neighborhoods and perhaps ones with less amenities and direct market to them.  Send virtual tours and / or flyers to every agent with current listings of the lesser properties so they can trade up to yours.

Good morning Michael. Love the topic, I seldom use print anything any longer, but for the right situation, I absolutely will.

You have done well. One more thing I would recommend for Facebook, is Facebook ads targeted to people whose interest is horses and in the age group and location you chose. Far less expensive than Google ads.