Are You Up to the Task of Finding Your Niche?

Ron and Alexandra Seigel , Love the image!  There's nothing like the confidence of being a total expert in a niche.  

totally by accident I discovered what has become my niche market of "buy now for weekend, retire here later" market.  Many folks in my market were targeting retirement buyers.  But younger folks with good paying jobs can buy lesser expensive home and I started to target them.  Sometimes they tear down and build (I refer the builder) and sometimes they remodel and add on and sometimes they resell and move up.  But keeping in touch with those not ready to retire buyers for the past 24 years has served me well. 

Ron and Alexandra Seigel deciding a niche is the key. Go after someone who can appreciate our service (and are under-served - which is the key!).

Love you blogs on Niche Marketing and the examples you share with us.

I am Ron & Alexandra and you really are inspiration too. I think niche when ever you guys cross my mind. The photo or rendering is really nice. Thanks for all the positive thoughts.

Ron and Alexandra Seigel Very interesting, I wished I used my Spanish more but not a niche here in Katy for that....

R&A, If tomorrow goes as expected, I'll have a 2nd new construction patio home under contract for buyers to complete in March of next year.  It took awhile for us to hit critical mass on the patio home niche, but we're getting more and more contacts and able to convert a portion of them into clients.  Others already have an agent and are just looking to pick our brains of the expertise on the niche their agent lacks.  Bill

It is best to have a niche.  Sometimes it is a challenge to find that niche?  Any suggestions on how to ID a niche?

Always good to keep an eye out for opportunites that are hidden. Great post!

Good morning A.  First congrats on the feature.  I'm always looking for that elusive niche.  

Good morning A & R. Love this statement, "Start thinking like a start up". I hadn't really though about it that way, but you are so right.

Well deserved featured post.

Make it a great weekend!

Hmmmmm, my niche.....could it be blogging about "nothing"?  Titles that draw attention?  Nothing important?

Hi Ron and Alexandra Seigel (A) I love this post.... I've been promoting niche marketing for decades....I've always had a niche or two or three!!! one can have more than one.... my team members are listing agents....we have resale properties as a general niche....but our bread and butter has always been land and new construction....I market for all three... no one in our area markets for land as I do.... the all want to double dip and as a result, they miss the opportunity to secure parcels of land.

Hi Ron and Alexandra...When you live on a large lake you have your niche. It's right there and makes it easy to help others that want to be at a lake too. I do not stray from this area as there is plenty of business right here.

Kate

Creating or finding a niche takes time and also dedication. So many want instant results and that doesn't happen. it takes planning and execution. Great post.

My very first niche was short sales and I moved on when they showed signs of decline. Now I follow Barbara Todaro in marketing for land.

We find there are so many underserved markets in our area that could be easily dominated if agents took the time.