Public Records for Real Estate

By
Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

There are a variety of sites available to real estate professionals that offer access to public record data. Some States and Counties have additional resources that offer if for free, others charge a fee to access their lists and detailed property information.  

Today I'm sharing how and where to find public record data that can be massaged in order to filter out the most qualified and niche target prospects. This age-old style of prospecting and marketing commonly referred to as "Farming" is a great way to get more exposure to your target and niche prospects.

Public Records Data

Public Record Data and Information Sites 

  • Public Records - Public Records Free Directory Nationwide Directory of Public Record Resources IE: Birth, Death, Divorce Foreclosure.
  • Property Shark - Property Reports for Commercial and Residential Sectors Determine when property was developed, who owns it, its exact characteristics, up-to-date sales history, property value estimates, current zoning, air rights, and more.
  • InfoUsa - Mailing Lists, Sales Leads and Marketing Services Get Data on More Than 24 Million Businesses and 235 Million Consumers
  • Netronline - Public Records Online Directory Portal to official state web sites, and those Tax Assessors' and Recorders' offices  that have developed web sites for the retrieval of available public records over the internet.
  • ReferenceUSA - A Premier Source of Business and Residential information used for Reference and Research. 262 Million Consumers.
  • CoreLogic -  Real Estate Solutions - 99% coverage of all residential transactions in the U.S., considered one of the most comprehensive and accurate real estate repositories available.


A Private and Secured Network and Public Record Database for REALTORS® ONLY

  • NARRPR - REALTOR® Property Resource Hundreds of Datasets on Over 160 Million Properties at Your Fingertips. (ONLY Available for NAR REALTOR® Members)


Another great source for public record property data and demographic information is the local Title and Escrow Companies. Depending on the company you choose to work, and the services they provide will determine what you have available to you locally.

Two title companies you may want to investigate are First American Title and Fidelity National Title. Both have and can provide access to public record data sites that allow real estate professionals internet and mobile access to detailed property information, trends and demographics, even access recorded documents.

FIRST AMERICAN TITLE - PUBLIC RECORD DATA

First American Title Services First American Title

  • DataTree - DataTree is an advanced resource for property research, homeowner information and mortgage insights.
  • MyFirstAm - Your secured Internet access to residential real estate property information including mobile app access.
  • FASTWeb - First American's flexible electronic ordering and delivery system.

_________________________________________________________________________________________________________


FIDELITY NATIONAL TITLE - PUBLIC RECORD DATA

Fidelity Passport Fidelity National Title

  • Passport Pro 247 - Fidelity Title's Internet Passport Customer Service. A secure and password protected portal that allows real estate professional access to a nationwide source of public record data, information and reports.

SUGGESTED ACTION-STEPS:
Contact your local Title or Escrow Company and reach out to their sales representative. Ask them to tell you more about their services and the products they offer? Then get connected to the "DATA" that matters most in real estate... and that's people and homes.

Now, just figure out who your most-valued target market and audience would be? Next, use any of the sources listed in this article to begin building your business with the most important things in your database... and that's your new and existing clients!

We talked about this in a workshop this week, you're welcome to preview the archived recording.

Watch RETech Campus

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Hank Dugie 08/16/2015 09:05 AM
  2. Winston Heverly 11/15/2015 12:58 PM
Topic:
Real Estate Technology & Tools
Groups:
Realtors®
Technology
Out Of The Box!
Target Marketing
Almost Anything Goes

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Rainmaker
1,310,671
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Didn't know that we could access the records from title companies. Thanks Brad.

Aug 18, 2015 08:22 AM #44
Rainmaker
1,034,009
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Brad Andersohn I LOVE these links!  Our MLS uses Core Logic. I am always looking for information and so may sites have become giant platforms for ads.

Aug 18, 2015 12:16 PM #45
Rainmaker
235,996
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

What an extremely valuable post.  Thank you for the wealth of terrific information.  I copied all your links into my notes and will reference frequently.

Great post!

Aug 18, 2015 03:34 PM #46
Rainer
140,015
Keith Whited
RE/MAX Gateway - Alexandria, VA

Thanks - - just joined NARRPR. Looks like a valuable resource.

Aug 18, 2015 10:54 PM #47
Rainmaker
850,306
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks!  Love RPR.  Bookmarking!

Aug 19, 2015 05:50 AM #48
Rainer
2,300
Brian Fluhr
First American - Aliso Viejo, CA
Marketing guy who specializes in real estate data

Thanks for including DataTree by First American and using our image of our application at the top of the page. DataTree.com  is advancing real estate research well beyond the benefits typically "included" in MLS platforms. Folks are often surprised that First American offers data-driven solutions that empower real estate professionals beyond title. It's a pleasant surprise of course, because if you trust us for title, you can also trust us for your real estate data and research needs.  

Aug 20, 2015 03:35 AM #49
Ambassador
786,467
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Hey Brian Fluhr  - thanks for reading and piping in here.

Having spent 21+ years of my RE career at First American Title, I couldn't agree with you more completely. Using target marketing and niche market data and providing it to agents and brokers in exchange for an opportunity to handle their title and escrow business was my greatest value proposition!

I'm not sure how things work within the guidelines now-a-days, but coming from a background as FATCO's marketing director of executive level services, I believe that value-proposition still holds true today! 

BTW - Would you be interested in being my guest to come chat at a real estate tech campus? I'd be honored to have you come join us and discuss this topic with other ActiveRain and Industry pros. I might be able to get you in here at ActiveRain University as well?  Let me know.  707.646.1876   :-)

Aug 20, 2015 04:54 AM #50
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

A bit more information regarding the datatree conversation above:
https://www.youtube.com/watch?t=60&v=FJ-jh18UNWg

 

Aug 20, 2015 04:58 AM #51
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786,467
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Thank you everyone for all your comments and kudos.

I have read every single one and while my best intentions are to always comment back to each and every one of you, my days lately have been getting legs of their own and running off without me.

Please accept my sincere apology and I want to thank you for your patience and understanding as I try to work my way back into things here on AR. 

Aug 20, 2015 05:04 AM #52
Rainer
422,825
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Invaluable resource tools for Rainer's. Great post.

Aug 20, 2015 03:37 PM #53
Ambassador
786,467
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Ahhh thanks Kimo, I sure appreciate that :)

Aug 20, 2015 04:26 PM #54
Rainmaker
277,511
Scott Hoen
First American Title Company - Yorba Linda, CA
VP, Marketing Systems & Sales Tech, 714-270-9607

Brad always hits a homerun when it comes to concisely stating what you need to know to take advantage of the tools available.

Aug 23, 2015 03:11 AM #55
Ambassador
786,467
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Thanks Scott Hoen - The systems First American provides for this industry are in my opinion some of the best tools and services out there that can help agents and brokers be more successful and do more business.

I'd be remiss if I neglected to also mention the quality of product you guys provide for consumers is top shelf. Keep up the awesome commitment and delivery!  :-)

Sep 09, 2015 09:50 AM #56
Rainmaker
2,496,080
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Just like the previous post, this is a good resource for any of the new people and I'm glad that you are taking time

Sep 20, 2015 03:08 PM #57
Rainmaker
2,496,080
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Again, you seem to know more than I do in that regard in general with all of your responses, you guys. All the best!

Sep 20, 2015 03:12 PM #58
Rainer
1,480
Rylee William
B2B Marketing Archives - Manhattan, NY
B2B Marketing-Archives is a leading Digital Market

Thanks for sharing. you can find more records of agents like insurance, finance, mortgage, real estate. click here Industry Specific Email Lists.

Jan 19, 2016 01:14 PM #59
Rainmaker
581,580
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

I realize our MLS who provides us access to public records is offering a wonderful benefit that others maybe are not being given by their own MLS's. Never realized that.

Jan 14, 2017 06:35 AM #60
Ambassador
3,407,562
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Brad

Nice to see this getting some more current attentiopn thanks to Carol Williams. Our MLS provides access to public records which I use all the time for searching. Also use RPR quite a bit, too. Thanks for the list.

Jeff

Jan 14, 2017 07:38 AM #61
Rainmaker
3,246,521
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Brad Andersohn ,

I just caught this on Carol Williams post this morning on Second chances. What a great post! Our MLS uses Core Logic and is very useful. I never am afraid to reach out to title companies they are a wealth of information and are always very helpful!

Jan 14, 2017 08:02 AM #62
Ambassador
3,641,289
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Revisiting this post from Carol Williams's post - and have already bookmarked it for such a valuable information.

 

Jan 14, 2017 10:08 PM #63
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