If You Are Going to Put Up a Sign, Make Sure the Status is Current
Yard signs are great at getting attention. And when I'm out showing property, there is always a sign in a yard of a neighboring property that catches my buyer's eye.
Buyer: Why didn't that show up on our search? Can we see it?
Me: Well, showing it with ten minutes notice probably isn't going to fly. And something tells me that it is probably under contract. Let me call the agent.
Buyer: That one looks nicer than this one. I really want to see it.
Me: (Trying to simultaneously unlock the door of the listing we are there to see, while searching the MLS on my phone) Let me just find out if it's available. Let's get inside, you look around and I'll find out.
Buyer's agent doesn't answer my call and my phone is still down loading the site. Buyer looked into one room. Comes back.
Buyer: So what's the story with the house next door?
Me: Still trying to find out.
Buyer: But the sign in the yard says "motivated sellers." It has to be available.
Me: I'm looking in the MLS. Will take a few minutes. Why don't you look upstairs while I find it in the MLS.
Find it in the MLS and, sure enough, it's Under Contract.
Me: That one is under contract.
Buyer: Does that mean they have an offer? We can make an offer.
Me: That means they have already signed an offer, putting them in a legal, binding contract to sell.
Buyer: Bummer. Why didn't the agent change the sign?
Me: Good question.
For the love of whatever you hold precious in life, if you are going to put up a yard sign in front of a listing, please keep it fresh. If you are under contract, take down the sign rider that says, "Motivated Seller" and replace it with one that says "Under Contract." Saves your fellow agents a lot of agony and, at the end of the day, shows the neighbors that you really did your job. The house is under contract. Much better press than having them think the home is still available and you don't know what you're doing.
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